Following yesterday's day 1, which ended with a nice dinner where we had enough time to speak and discuss what we've seen and heard during the day, day 2 just started. Anyway, one of the main topics we discussed during yesterday's dinner was the HTC Advantage X7510 which each Möbius attendant received thanks to HTC (the X7510 is the enhanced HTC Advantage HTC introduced during this year's Mobile World Congress - a review follows soon). Now day 2 just started and today we will hear some stuff from the Microsoft Zune team (and no - we will not see a Zune phone - if it exists anyway ;-), from market researcher and more.

Microsoft Zune
The Zune, Microsoft's portable media player, which is currently available in North America, is the first topic we start with. The Zune team is currently giving us an overview about the Zune history which started back in 2006 and is going forward now to what's new in the Zune space, like the Zune Social and expanding the Zune Marketplace by adding movies, etc.
While general social network support like Facebook, etc. isn't yet available, but Zune is still pretty focused on its own Zune social network, it's something Microsoft is investigating.
Quite impressive was the demonstration of the upcoming XNA Zune games which was recently announced. While the Zune platform will not become an open platform like Windows Mobile, it at least allows users to enhance their Zune media players with some 3rd party apps.

Creative Strategies
At the moment, Ben from Creative Strategies is giving us a quite interesting market overview about the PC and mobile device market development. Good enough, Creative Strategies is coming from a consumer point of view and I always like these research and analyst presentations and discussions at Möbius since it always ends in a quite vital discussion about trends.

Green IT
Verdiem, a leading developer of power management software for PC networks, is currently giving an overview about a hot topic aka Green IT which Verdiem calls "Reducing the Carbon Footprint" and it's quite interesting to hear how much power is useless wasted every day. For instance Verdiem unveiled that in business U.S. around 30 billion kWh are wasted by IT each year which is around US$ 8 million which are wasted by PCs running in the night, during launch time, etc. But also interesting is the fact that PCs and monitors account for up to 13 % of the total commercial electricity consumed.

Stay tuned for more...

Cheers ~ Arne

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