Motorola yesterday announced it is the first mobile device manufacturer to offer its products to consumers through robotic retail stores in a pilot program providing automated, on-demand retail solutions in key markets.
Moving beyond the traditional retail experience, Motorola is testing this new automated vending format as a way to directly connect with consumers in places and at times where convenience is needed most. Leveraging small format robotic stores operated by Zoom Systems, the new retail option will be placed in high traffic locations giving consumers the immediate satisfaction of getting the products they need and want on demand.

"Continuing our effort to reinvent mobile retail culture and transform the consumer experience, this on-demand retail solution is an interesting approach to the many extensions of our retail strategy," said Jason Few, Corporate Vice President, Global Retail, Motorola. "This pilot program is an opportunity to bring never-seen-before convenience to consumers who are looking for ways to make life easier."

These robotic stores will be branded "INSTANTMOTO", and are expected to be deployed in approximately 20 locations nationwide from airports to malls by November 2006. The stores will house more than 25 Motorola products including carrier-ready MOTORAZR(TM) handsets, Bluetooth(R)-enabled headsets, cordless phones, car chargers and more. Currently these vending systems are in the San Francisco International Airport and Macy's on State Street, in addition to more locations across the country.

Cheers ~ Arne

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