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Monday, 19.08.13
REPORT: Beats by Dr. Dre to drop HTC?
Posted by Arne Hess - at 11:48 CET under 01 - General News

The Wall Street Journal reports today that Beats Electronics LLC, maker of popular Beats by Dr. Dre headphones and speakers, is looking to buy out HTC's left 25 % stake in the company to bring in a new investor that can provide it with fresh funds for growth. Following the earlier reduction of 25 % (initially HTC took over 50 % of Beats Electronics), this would finally move HTC out of the headphone and loudspeaker business again; even if it is questionable if HTC would also remove its Beats sound enhancements from its upcoming Android devices. However, sources told WSJ.com that Beats is now in talks with an investor that could provide debt financing and possibly take a minority ownership stake in the coming weeks

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Friday, 16.08.13
SPONSORING: Huawei becomes Champion Partner of Borussia Dortmund
Posted by Arne Hess - at 16:04 CET under 01 - General News

German and European Football (for the U.S. readers - Soccer) and telecommunication seems to somehow fit. Sony (Ericsson) was once the premium partner of the UEFA and therefore the sponsor of the UEFA Champions League, which HTC became the sponsor of after, including the Europa League. Samsung is one of the few premium sponsors of FC Bayern München who's tricot partner is Deutsche Telekom; and today Huawei announced it will become a "Champion Partner" of Borussia Dortmund, Germany's second best football team (after FC Bayern München). While neither Huawei nor the BVB have unveiled full details, the long-term cooperation is said to include both Huawei areas, the consumer and the enterprise division.

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Monday, 12.08.13
CAMPAIGN: HTC is still "Here To Change" - Inspires Consumers with new Media Campaign featuring Robert Downey Jr. [UPDATE]
Posted by Arne Hess - at 09:01 CET under 01 - General News

We have recently heard some bad news about possible problems HTC might face at the moment, from missed sales targets to missed revenue outlooks but one thing is for sure - with the HTC One, HTC has 2013's most awarded and recognized smartphone in the portfolio. And if you think HTC has given up, just because it might have failed the one or the other target, you don't know HTC and you are wrong. As announced today, HTC is ready to launch this Wednesday its most ambitious campaign to date which I had the pleasure to have a sneak peek of last Friday. This massive ad-campaign, which alone will be as expensive as last year's whole sales and marketing budget was, is an integrated 2 year long-term strategy that celebrates HTC's 17 years of disruption and innovation in the mobile industry.

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Wednesday, 07.08.13
ENHANCED: WhatsApp introduces Voice Messages - Platform-cross Push to Talk [UPDATE]
Posted by Arne Hess - at 13:07 CET under 01 - General News

As WhatsApp announced on its blog, it just introduced "Voice Messages", a Push to Talk service for its messaging service. According to the WhatsApp blog, Voice Messages is released on all WhatsApp supported platforms simultaneously which means that it's now available for iPhone and Android, which is said to have perfectly working Voice Messages functionality, but the development team also put extra efforts into making sure that BlackBerry, Windows Phone and even S40 users can enjoy the same rich and powerful Voice Messaging experience. Using WhatsApp Voice Messages couldn't be easier: right next to the text entry field you find a microphone icon. Press and hold it, dictate the message and after releasing the icon, the message is sent.

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Wednesday, 24.07.13
MIRRORING: Google announces Google Chromecast - brings Smartphone and Tablet Entertainment to HDTV
Posted by Arne Hess - at 19:41 CET under 01 - General News

During today's "Press Breakfast", Google introduced a new living room device called Google Chromecast. After Google TV and the Nexus Q failed so badly, Google is trying something new by introducing a small HDMI stick which works similar to HTC's Media Link HD or Miracast but isn't mirroring the PC or device screen at all but receives the content by its own via WiFi. With Chromecast, users can enjoy their favorite online entertainment on their HDTV; incl. movies, TV shows, music and more from Netflix, YouTube, Google Play and Chrome. Chromecast  is said to work with devices users already own, including Android tablets and smartphones, iPhones and iPads, Chrome for Mac as well as Chrome for Windows.

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