Ouch, I gave this ZDNet UK story a look and it's weird 8O what I had to read there about Siemens' thoughts and strategies and reasons for it. It's about why Microsoft's Smartphones doesn't fits into Siemens product product portfolio.
Here are some quotes from Peter Zapf, president of mobile phones speaking at the Symbian developer conference in London and in addition my comments and thoughts:
"Unlike PCs, which thrive on their use of uniform, interchangeable hardware components, mobile phones must be individualized for particular types of users", Zapf said
Well, nothing new. That's why ringtones and pictures/operator logos was/are so successful when they was introduced by Nokia in 1998.