Today, I'm happy that I have soft launched the::placeshift and if you are a regular visitor of the::unwired, I'm sure you know what the::placeshift is about - it's about place shifting your media. Since I made my first experiences with some "self-cooked" software some time ago, I'm thrilled about place shifting my personal media to my mobile devices. However, since I'm not a software developer at all, I never continued on my own but thankfully some companies like Sling Media, Orb and others jumped into the game by developing and offering great place shift solutions.

Since I was using these solutions the first time on my Windows Mobile devices and Notebooks (doesn't matter if at home or on the go), I knew this will become another major hype and not just a buzzword because place shifting media - doesn't matter if it is TV, video, audio or photos - gives the us access to the highest possible customized content, something very special and personal. Place shifting as a technology adds real value to mobile devices, from mobile phones to PDAs to UMPCs to Notebooks/Tablet PCs and the feedback I got from the::unwired readers (when I was covering place shifting technologies) was so overwhelming that I've decided to launch a new dedicated platform for consumers, where you get the latest information, tips, tricks and reviews about place shift developments. And if I follow the last week's CES announcements and developments, it's simply the perfect timing to start the new platform today.