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Tuesday, 20.10.09
THOUGHT: Localized Application Stores - not a bad Idea at all?
Posted by Arne Hess - at 16:56 CET under 09 - Thoughts

Microsoft doesn't received a good feedback when it launched its Windows Marketplace for Windows Mobile Windows phones two weeks ago because at the moment, Microsoft is providing localized versions of the Market Place only. This means that an US American customer will get US-related English software only while a German will get Germany-related German software only as well. As a matter of fact, developers have to localize their software offer, otherwise Microsoft won't approve it for the Windows Marketplace. While - on the first sight - it seemed to be a bad decision, it seems that Microsoft is closer to the mass-market than power-users thought about it first.

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