After last years joint media announcement of Microsoft and Nokia. today at 3GSM World Congress 2006, Motorola Inc. and Microsoft Corp. strengthened their existing relationship by announcing a collaboration to integrate Microsoft Windows Media technologies on a number of Motorola's music handsets, which will allow users to access content from the broadest selection of online music stores from around the world.
Motorola's music handsets will add support for Windows Media Digital Rights Management (DRM), Windows Media Audio (WMA), the enhanced Windows Media Audio Professional (WMA Pro) codec and Media Transfer Protocol (MTP). These technologies will give consumers the maximum flexibility and options when purchasing and playing back their digital music.
Forthcoming Motorola music handsets will enable seamless connectivity to Windows -based PCs via the USB 2.0 high-speed protocol. By supporting MTP, Windows Media Player will automatically recognize Motorola handsets and enable users to quickly and easily sync their music from their PC to their phone. Music acquired from any pay-per-download or subscription store using Windows Media technology will transfer and play back on Motorola handsets.
In addition to making Motorola handsets interoperable with PCs, Motorola and Microsoft plan to provide mobile handset offerings that are tailored for discovering and acquiring music over an operator's 3G network. Incorporating the efficient encoding capabilities of the WMA Pro codec, this rich music offering will provide operators with handsets optimized for efficient music downloads over a 3G network. Consumers will also benefit from quick and easy access to high-quality music on the go.
"Our relationship with Microsoft is about making the mobile world
seamless with the desktop world and allowing consumers to experience music
wherever and whenever they want," said Richard Chin, corporate vice
president of Global Product Marketing at Motorola. "Building on our existing
relationship, this expanded collaboration can further enrich the mobile
music experience and expand the mobile music offering to our operator
alliances and consumers."
"Combining Motorola's wireless handsets with Windows Media technologies
will significantly advance the mobile music experience," said Amir
Majidimehr, corporate vice president of the Windows Digital Media Division
at Microsoft. "Motorola's upcoming handsets with Windows Media will offer
consumers and operators worldwide the widest range of high-fidelity,
no-compromise music choices."
Motorola began shipping Microsoft technologies on select handsets in 2005,
and plans to offer Windows Media-enabled music experiences on multiple handsets
worldwide in the second half of 2006. Support for over-the-air delivery
capabilities and WMA Pro is expected to follow suit in 2007.
Cheers ~ Arne