We have seen quite a few automotive tech-alliances in the past and from today, the world is richer with one more which is said to extend the success of the Android ecosystem to a coalition of auto and technology companies by bringing the Android platform to a device that's always been mobile: the car. Audi, GM, Google, Honda, Hyundai and Nvidia have joined together to form the "Open Automotive Alliance" (OAA), a global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014. The OAA is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.
The OAA is aimed at accelerating auto innovation with an approach that offers openness, customization and scale, key tenets that have already made Android a familiar part of millions of people's lives. This open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way.
For customers, it means that:
"Drivers are already trying to access mobile services while they're on the road, but in ways that aren't always seamless or safe. By working with automakers to deliver these experiences in ways that make sense for the automobile, drivers can get what they're looking for without disrupting their focus on the road. We're working with our partners to enable better integration between cars and Android devices in order to create a safer, car optimized experience. We're also developing new Android platform features that will enable the car itself to become a connected Android device. Stay tuned for more details coming soon."
OAA members share a vision for the connected car, and bringing these open standards of innovation to the market will help extend people's mobile experience seamlessly to another platform they already know and love. Timing from each automaker will vary, but in its press release, the OAA said "you can expect to see the first cars with Android integration by the end of this year". The OAA invites other automotive technology companies to join in this endeavor.
This alliance sounds indeed promising but it has to deliver. The "Open Handset Alliance", Google formed for Android never became important (and you have to wonder if it still exists) as well as the other automotive alliances never delivered what they promised. Nevertheless, it's clear that Google wants to get its foot into the automotive business and therefore it might push its this time stronger because I doubt that we'll see a "Nexus Car" anytime soon.
Cheers ~ Arne