Amazon today announced the launch of its Amazon Appstore for Android where customers can now find, discover, test and buy Android apps using the convenient shopping experience that Amazon customers know and love from the web. In addition, the highly anticipated Angry Birds Rio for Android debuts today, exclusively in the Amazon Appstore. Customers can shop in the Amazon Appstore from any computer using a Web browser. Furthermore the Amazon Appstore can be accessed directly from any Android phone or tablet, once the Amazon Appstore application was installed from where once purchased apps can be accessed after.
Amazon Appstore also introduces a new innovative feature called "Test Drive", which will enable customers to test apps on a simulated Android phone. Customers control the app through their computer using a mouse.
"Test Drive lets customers truly experience an app before they commit to buying. It is a unique, new way to shop for apps," says Paul Ryder, vice president of electronics for Amazon.com. "Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them. We've spent years developing innovative features that help customers discover relevant products. By applying these features - plus new ones like Test Drive - we're aiming to give customers a refreshing app shopping experience."
The Amazon Appstore will include popular Amazon features like personalized recommendations, customer reviews, and 1-Click payment options. There will also be detailed product descriptions, including screenshots and video content that shows apps in action. In order to ensure customers have the best possible experience with the apps they purchase, all apps are Amazon-tested before they're made available in the Amazon Appstore.
For the first time ever on the Android platform, ad-free versions of Angry Birds and Angry Birds Seasons will launch today exclusively in the Amazon Appstore. The Amazon Appstore also features a selection of bestselling and new apps from top developers, including Pac-Man, Doodle Jump Deluxe, Evernote, WeatherBug Elite, Zagat to Go, TweetCaster Pro and more.
To celebrate the Amazon Appstore-launch, the highly anticipated Angry Birds Rio for Android debuts today, exclusively in the Amazon Appstore. For a limited time, customers have the opportunity to download it for free. In fact, the Amazon Appstore will offer customers a paid app for free every day.
While the Amazon Appstore website can be accessed from around the world, as well as it's possible to download the Amazon Appstore Android app, the offer is currently only available in the U.S. and downloads will fail if tried from outside the USA.
Cheers ~ Arne