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AVAILABLE: HTC and The Carphone Warehouse launches Ted Baker designed HTC Touch
Posted by Arne Hess - on Thursday, 08.11.07 - 14:38:31 CET under 02 - Windows Mobile News - Viewed 29694x
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Taiwanese HTC Corp. and UK-based The Carphone Warehouse today announced the availability of a limited edition HTC Touch, designed by Ted Baker. The stylish purple incarnation of HTC's successful touch screen phone will be available through all 785 of The Carphone Warehouse's stores from November 1st, and marks the beginning of a national retail deal between the two companies.
However, the Ted Baker HTC Touch isn't based on HTC's Touch reference design but based on O2 Germany's O2 Xda nova industrial design:

Named the Ted BakerNeedle, the handset is slim, compact and stylish and will be a smart addition to The Carphone Warehouse Christmas product range.

The HTC Touch was the first device to feature TouchFLO, the new underlying touch screen technology developed by HTC. Consumers simply sweep their finger up the display to launch an animated, three-dimensional interface comprising three screens with the frequently used functions; contacts, media and applications.

Paul Ghent, Executive Director of HTC Europe commented, "The Touch has been a great success for HTC since its launch in June 2007 selling more than 800,000 units across Europe and Asia. This new partnership with Ted Baker makes the new one-off purple version available in time for Christmas. It also marks the start of an ongoing distribution partnership with The Carphone Warehouse which further establishes HTC brand presence on the high street."

Graham Stapleton, Group Purchasing Director of The Carphone Warehouse said, "HTC has been the manufacturer to watch for some time now and we're seeing a surge in adoption of smart devices by our customers. Of these the HTC Touch is an attractive and powerful example, given a new twist with the great Ted Baker styling."

Leveraging the broad functionality of Windows Mobile 6 Professional, the Ted Baker Needle includes Outlook Mobile, Office Mobile and the capabilities to run thousands of third-party applications. Users can surf the web with Internet Explorer , send and receive emails, chat and upload files to the internet.

The Ted Baker Needle comes preloaded with a host of wallpapers, from flying ducks to cuckoo clocks as well as a tailored start-up animation.

Cheers ~ Arne

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