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COOPERATION: HTC and Yahoo! announce Strategic Mobile Partnership
Posted by Arne Hess - on Wednesday, 07.03.07 - 07:57:20 CET under 01 - General News - Viewed 10440x
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HTC (High Tech Computer) and Yahoo! today announced a new strategic global partnership to preload and distribute Yahoo!'s industry leading services on millions of HTC devices.
Yahoo! services, including Yahoo! Go for Mobile 2.0 and Yahoo! Mail will come pre-loaded on many of HTC's smart devices. The recently launched Yahoo! oneSearch, an entirely new search experience designed to give consumers instant answers on their mobile devices, will also be included.

"HTC is always seeking new ways to keep people connected to their community of friends and personalized content while mobile," said Peter Chou, chief executive officer of HTC. "With high resolution displays and breakthrough designs, HTC's products are the ideal platform for Yahoo! Go. We are pleased to offer users the ultimate Yahoo! Go experience on our innovative devices.

"Since we launched the Yahoo! Go 2.0 less than two months ago, there has been strong demand from the Windows Mobile community to get this innovative service on their mobile devices," said Marco Boerries, senior vice president of connected life, Yahoo!. "By partnering with HTC to put Yahoo! Go 2.0 on its mobile devices, we are bringing the true mobile Internet to an even broader audience around the world."

The recently launched Yahoo! Go 2.0 service redefines the mobile Internet experience for consumers through a unique product design, ability to personalize with content from across the Internet and a reinvention of search for the mobile phone through Yahoo! oneSearch. The innovative carousel design of the service makes it simple for consumers to navigate the selection of Yahoo! Go widgets, personal channels for email, local information and maps, news, sports, finance, entertainment, weather, photo sharing and search. As a result, users of HTC's smart devices will be able to easily use Yahoo!'s innovative services to stay informed, entertained and in touch with their Internet community.

Through this new partnership, the companies will focus on extending their leadership in the mobile industry. HTC mobile devices with Yahoo! services will be available to consumers through both mobile operators and direct distribution channels.

Cheers ~ Arne

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