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COOPERATION: Motorola Good Technology and NewsGator bring RSS Content to Mobile
Posted by Arne Hess - on Tuesday, 09.01.07 - 15:48:07 CET under 01 - General News - Viewed 12555x
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Motorola announced today that it has signed an agreement with NewsGator Technologies. Under the terms of the agreement, Motorola will extend NewsGator-aggregated RSS content from behind the firewall to mobile users on a broad range of devices, including the Motorola Q, Samsung BlackJack, the Palm Treo family and many other standards-based smartphones.
This announcement follows Motorola's recently completed acquisition of Good Technologies. Motorola's Good Technology Group, which was formed upon the closing of the transaction, will work closely with NewsGator to implement the agreement and make NewsGator's technology available through its secure, managed service.

According to the Pew Internet Foundation, one in three individuals consumes RSS feeds, and 63 percent of these RSS users subscribe to work-related feeds. NewsGator Enterprise Server aggregates and automatically delivers behind the firewall and public RSS feeds to enterprise users and groups, enabling companies to improve the way they communicate and collaborate.
But workers who regularly access blogs, wikis, enterprise applications and other systems that publish RSS are most often not at their desks, and need real-time access to this information to take care of business wherever they are. Using Motorola's managed service, enterprises will now be able to extend NewsGator aggregated RSS content securely and reliably to mobile users on a variety of standards-based smartphones.

"Motorola Good Technology Group has provided more than 12,000 enterprises with secure mobile access to their email, calendar, contacts and corporate intranets. Now, we can do the same for enterprise RSS content, in partnership with NewsGator, a leader in RSS platforms." said Rick Osterloh, head of product management and marketing Motorola Good Technology Group.

Mobile users across many lines of business will be able to enhance customer service and improve productivity with access to enterprise RSS content on their smartphones. For example:

  • Sales can subscribe to feeds detailing customer activity, order and invoice information, sales collateral, customer news and market information. By accessing both public and private RSS-formatted data in a single, aggregated view, sales executives can carry a comprehensive view of their customers and prospects with them at all times.
  • Marketing can introduce new pricing promotions by posting them to the corporate Intranet, or sending an email to the sales team. Sales managers can subscribe to promotion alerts as an RSS feed, and have the most up-to-date information on their smartphones to close a deal with a prospect when they're out in the field.
  • Engineering/R&D can track a product bug list and development milestones on a Wiki. Updates to the Wiki can be automatically published as an RSS feed and delivered by smartphone to sales engineers or product managers meeting with beta customers.

"The ability to deliver relevant RSS content to employees regardless of their platform has always been a strong value proposition of NewsGator. Our partnership with Motorola Good Technology Group enables us to make RSS information securely and seamlessly available to users regardless of where they are on the industry's leading mobile devices," said Bruce Steele, vice president of corporate development, NewsGator.

The initial combined offering, available immediately, will enable enterprise users to access and read their NewsGator-managed RSS feeds within the Motorola Good Technology Group client. The companies will enhance this functionality with a joint development program in the first half of 2007.

Cheers ~ Arne

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