After Microsoft announced its Windows Media partnership with Nokia one year ago and the partnership with Motorola during this year's 3GSM Congress, yesterday, Microsoft announced another important partnership, now with Japanese NTT DoCoMo.
NTT DoCoMo Inc. and Microsoft Corp. announced a collaboration to incorporate Microsoft Windows Media technologies in NTT DoCoMo's 3G FOMA handsets, starting with the F902iS model to be launched this summer. The F902iS will support both Windows Media Audio and Windows Media Digital Rights Management 10 for portable devices. In addition to Windows Media Audio technologies, NTT DoCoMo will evaluate the incorporation of Windows Media Video, Microsoft's version of SMPTE VC-1 in future handsets.
i-mode alliance partners that provide i-mode mobile
Internet services will also consider the use of Windows Media technologies in
The incorporation of Windows Media will enable NTT DoCoMo
handsets to play music downloaded to a PC from more than 100 online music
services around the world and also support music content ripped from CDs in the
highly efficient Windows Media Audio format.
"Microsoft's Windows Media platform and the company's commitment toward
enabling new digital rights management solutions for the wireless
environment are helping to push the industry forward," said Takeshi Natsuno,
senior vice president, managing director, Multimedia Services of NTT DoCoMo.
"With support for Windows Media, users of our FOMA handsets will enjoy a
broader range of services and more choices for entertainment."
"NTT DoCoMo is recognized globally as a leader for its advanced data
network and numerous wireless data services. Its support for Windows Media
technologies is a major step in extending the reach of Windows Media content
to millions of wireless devices," said Amir Majidimehr, corporate vice
president of the Windows Digital Media Division. "We are committed to
developing technologies that help drive new services and business models
around content delivery for the wireless industry."
With support on hundreds of devices and services, Windows Media Audio and
Windows Media DRM are the most widely deployed technologies in the world for the
delivery of digital music. Windows Media DRM supports a wide range of business
models that include download and play, subscription, and video on demand, and
enables mobile operators with the choice to directly acquire licenses on their
handsets and/or load content from PCs through a USB cable. Microsoft recently
announced it will make significant investments in its DRM technologies,
specifically to enable a new offering and drive scenarios that support the
So after Windows Mobile Devides (which requires Windows
Media Player 10 Mobile to playback DRM-protected files), we also have DoCoMo,
Nokia, Motorola, Samsung, LG and BenQ-Siemens devices which either support
Windows Media-DRM already or will support it during this year. That's an
exciting development for music lovers which are not using Apple iTunes but
Windows Media Player as their favorite media player.
Cheers ~ Arne