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ENTERTAINMENT TO GO: Mazingo launches first premium subscription service for the Pocket PCs
Posted by Arne Hess - on Wednesday, 06.03.02 - 17:39:00 CET under 02 - Windows Mobile News - Viewed 5931x
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A revolutionary new multimedia mobile delivery company is now open for businesses. Mazingo Network,, is already changing the way thousands of users around the world get their news, entertainment and information. For example, Daron Brewood, who runs a Web site dedicated to Pocket PC enthusiasts(, never carries a daily newspaper these days. In fact, with Mazingo he can get all the news he wants, including audio reports from The Wall Street Journal, Barron's and Wired. Not in the mood for news? How about a full-length classic movie? A music video? A TV show? Cartoons and comics? Mazingo has all that, too.

According to Brewood, "Mazingo is like watching a blockbuster movie with all the special effects you could ever want - in comparison, other systems are like watching a silent movie."

Mazingo has just launched its premium subscription service with hundreds of channels of rich media content. The launch channel line-up includes the following:

  • Classic Movies
  • TV Shows
  • Daily radio programs from Wall Street Journal, Barron's and CNET's David Lawrence
  • Short films especially created for Mazingo's unique mobile delivery platform
  • Daily Cartoons and comics like Garfield, Bizarro and Cathy

"People who know me know that I call things as I see them and I see Mazingo as a killer app for PocketPC users," says CNET's David Lawrence. "We've been researching the ways we can make our shows available for our highly mobile audience and also take advantage of the terrific quality of the Pocket PC environment. Mazingo provides us with all the tools: publishing, distribution, DRM, m-commerce, the works. And we see this service growing tremendously in the next few years."

After signing up at,premium subscribers can pick and choose from rich media channels in more than a dozen categories including Movies, Videos, Audio, Entertainment, Technology, Sports or News & Media. The fee, which is as low as $7.91 a month, also includes the ability to create custom channels for those who want to take particular Web sites with them for offline viewing. Look for many more channels in the coming weeks from major publishers in the worlds of entertainment, movies and news.

"A low monthly fee unlocks a world of mobile entertainment that, until now, was impossible to deliver in such an easy way," says Carmine Gallo, Mazingo's VP of Channel Development. "Combined with Mazingo's DRM System that copyright owners can feel confident about, the launch of Mazingo's premium service is an important step in the delivery of true multimedia and entertainment to handhelds."

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