Is the UI (User Interface) and UX (User Experience) finally the next battleground for Android manufacturers to differentiate from each other? Seems so because it looks like LG is now trying to seriously follow HTC and Samsung by expanding the Android UI and introducing its own UX. As LG announced this morning, the Korean smartphone manufacturer introducing a new User Interface for its newest Android 4.0/Ice Cream Sandwich devices, aptly named Optimus UI 3.0. Optimus UI 3.0 is said to bring an array of enhanced key features, including Quick Memo and unique unlock functions, among other new features and functions aimed at improving LG smartphone experience.
The Optimus UI 3.0 is said to be designed with convenience and speed in mind. A memo function called "Quick Memo" enables users to jot notes on the screen using a finger. Quick Memo in Optimus UI 3.0 allows users to share their thoughts through social networks, text messages and E-Mails more conveniently than ever before.
Other new features include the ability to unlock the phone by dragging anywhere on the screen. A new Pattern Lock that allows users to preset the most frequently used function, such as the camera, which automatically opens once the phone is unlocked. A simpler version of Optimus UI 3.0 for new smartphone users which organizes the main applications so that they are the easiest to access. A new Voice Shutter that allows users to capture photos using only voice commands. A special camera feature that enables users to pick up the best shot among multiple images including the moment just before the shutter button is depressed. An Icon Customizer that provides an additional level of personalization by allowing users to set their own photos as icons and shortcut images. And, lst but not least, the addition of a download category to the menu for easier organization.
Optimus UI 3.0 will debut on the LG Optimus LTE II launching this week in Korea, followed the LG Optimus 4X HD in June. Unfortunately, LG hasn't provided a video so far and therefore we can only imagine how the new UI looks and works.
Cheers ~ Arne