yesterday announced the launch of ZenZui, an independent company with the
mission of transforming the way people engage, consume and interact with Web
content through a revolutionary mobile user experience and information
ecosystem. ZenZui's Zooming User Interface, a technology patented by Microsoft,
was initially developed by the Microsoft Research lab in Redmond, Wash.
Microsoft's IP Ventures helps startups and growing companies speed their time to
market through access to Microsoft innovations. ZenZui worked with IP Ventures
to acquire the technology and assistance in securing venture capital funding to
help launch its company.
ZenZui's core technology brings advanced information visualization techniques
out of the research lab and onto mobile phones and into the hands of mobile
device operators, marketers and consumers. ZenZui's high-frame rate Zooming User
Interface employs up to 36 individual "tiles" that are selected and customized
by users to reflect their interests and lifestyle with relevant content,
interactive communications and fresh data. From the connected communities of
social networks and the immediacy of pop culture to the have-to-know sports and
weather info, this modular tile interface lets users sync, surf and share
digital content quickly, easily and in a distinctly new way.
"ZenZui is a perfect example of how entrepreneurs are capturing the value
of licensed Microsoft intellectual property and generating valuable business
opportunities," said Dan'l Lewin, corporate vice president of Strategic and
Emerging Business Development at Microsoft. "Our IP Ventures program opens
the door for businesses of all sizes to access the work of world-class
research teams, then use that access and innovation to rapidly bring new
products to market."
"This innovative technology developed with the help of Microsoft Research
has provided a strong foundation from which ZenZui has developed a unique
user experience," said Eric Hertz, chief executive officer of ZenZui. "ZenZui's
compelling platform is already creating excitement among carriers, content
providers, interactive agencies and major marketers."
Companies onboard for the initial trial include Kayak.com, OTOlabs, Avenue A,
Razorfish and Traffic.com Inc.
The ZenZui interface isn't available yet for download nor is it announced so
far, how it will be distributed later.
Cheers ~ Arne