Unveiled
back in July by the GFC, Asus today announced the launch of the new Asus
P552w Windows Mobile 6.1 Professional smartphone which features Asus' new Glide
UI - an innovative touch-responsive user interface that makes navigating and
performing tasks on a mobile phone more intuitive and interactive than ever
before. Equipped with a 624 MHz Marvell Tavor processor and a host of
market-leading features such as triband GSM/GPRS/EDGE (900/1800/1900 MHz) and
singleband UMTS/HSDPA connectivity up to 3.6 Mbps, GPS, WiFi b/g and Bluetooth
2.0+EDR, the Asus P552w is a perfect fit for the rising tide of young,
tech-savvy professionals who appreciate a good-looking mobile companion that
packs a wealth of fun features and yet is no slouch when it comes to work.

At a size of 102 x 60.5 x 14.5 mm, the Asus P552w weights 105 g only but
still includes a 2.0 megapixel fixfocus camera. The 2.8" TFT touchscreen
supports QVGA resolution and the devices comes with 256 MB ROM and 128 MB RAM
which can be expanded using microSDHC memory cards.
Underpinning the Asus P552w's revolutionary touch-responsive user interface
is its cutting-edge gesture technology that enables users to perform a variety
of navigational actions - such as selecting, zooming, scrolling and flipping -
easily through simple flicks of their fingers. Incorporated into Glide are also
applications that enable users to access a wide range of functions such as
looking up the latest news, checking the weather forecast, viewing photo
slideshows and listening to music within a few finger taps. These applications,
dubbed Multi-Home, Anytime Launcher, EziPhoto, and EziMusic, give the expression
"the world at your fingertips" a whole new meaning.
The Asus P552w features Google Maps which not only facilitates navigation,
but is capable of furnishing users with information on points of interest. The
Asus P552w's navigation capabilities are further bolstered by a feature known as
Asus SMS Location Link. With this exclusive feature, users at two different
locations can locate each other easily by sending each other SMS messages.
Clicking on the URLs which are automatically embedded in the sent messages will
link the phones up to Google Maps, which will then provide the users with clear
directions on how to get to each other's positions. The Asus P552w also features
a convenient Google Search Bar on the Today screen that makes it easier to
perform online queries.
The Asus P552w comes preinstalled with applications that allow users to get
an easy handle on entertainment. The most exciting of these are EziPhoto and
EziMusic. EziPhoto enables users to flip through their photo collection with
their fingertips, akin to how they would with a real album. It also has a
Calendar option which organizes and displays the thumbnails of photos users have
taken according to the dates in which they were snapped, allowing them to relive
those moments in chronological order at a single glance. EziMusic offers an
interactive interface - complete with exciting animations - for users to play
and manage their music, performing each task with colorful aplomb. The Asus
P552w also houses applications that enable easy access to web content like RSS
newsfeeds, YouTube movies and photos on Flickr, ensuring that users have a full
complement of entertainment options to choose from while out of the house or
office.
While Asus has announced the launch of the P522w, the company hasn't given
any price or release details.
Cheers ~ Arne
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