While we are talking about push E-Mail solutions, also Orange has announced today that it will launch its Orange Mail Enterprise Service as part of the Orange Business Services portfolio. Orange Mail Enterprise is a groundbreaking solution that should be significantly more affordable than existing 'push-E-Mail' services and available on a wide range of Signature devices.
Orange Mail Enterprise Service is designed for companies that have their own E-Mail server. As fully featured 'push-E-Mail' service, it combines real-time E-Mail delivery with the ability to view attachments, synchronize calendar and contacts and manage your inbox remotely.
With Orange Mail, Orange's strategy is to 'democratize' mobile E-Mail, driving widespread adoption and making mobile E-Mail as popular and accessible as SMS.
"Today, only around 10% of SMEs use mobile E-Mail and it's often seen as
an expensive business tool reserved for senior executives in the company.
Our research indicates that this limited uptake is due to barriers such as
cost, complexity and the need for specific devices," says Philippe Bernard,
EVP, Orange Business Solutions. "With Orange Mail, we will break down these
barriers for SMEs whilst also providing an affordable alternative for large
corporations. Within three years, we believe, it will be unusual to
encounter a business user who doesn't have some form of mobile E-Mail."
Orange Mail Enterprise Service will launch in phases across the Orange
footprint. Beginning with smartphones and PDAs, the current device range
includes eight Nokia, Sony Ericsson and Orange SPV Signature Devices (with many
legacy devices also compliant). This will expand to embrace lower cost handsets
as rollout accelerates. In addition Orange will increase its business device
portfolio to include Chinese partner AMOI.
"Our aim is to open up mobile E-Mail to a much wider base of business
users across all size of company, transforming how many customers add E-Mail
to their existing voice service with Orange," says Philippe Bernard. "With
Orange Mail we are addressing all the barriers to entry and making the
solution simple to understand and purchase. We will transform perceptions of
mobile E-Mail from a 'premium' service for senior executives to an
affordable option for all employees," he adds.
A broad and growing range of both voice and data centric devices. The eight
Signature devices which will support Orange Mail at launch are:
Signature Devices feature a specially customized Orange Homescreen with a
specific icons giving business users one click access to key business
applications. By adding the Orange Mail icon to the Homescreen Orange
ensures quick and easy access to E-Mail.
Over 24 months, Orange Mail TCO is expected to be around 40% less than
that of established mobile E-Mail solutions on the market today. The cost
comprises an affordable flat rate monthly fee, limited or no upfront
installation cost and low cost or fully subsidized device.
Orange Mail provides a full service package with support for initial self
installation, a hotline for end users and on site support for dedicated
offers. CD installation ensures straightforward set up without the need for
Orange Mail includes comprehensive device management allowing devices to
be locked or wiped if mislaid and features end-to-end AES encryption.
"Orange's new mobile E-Mail strategy will not only offer increased
choice to customers, but also help to drive awareness of mobile E-Mail
across the wider market," comments Nick McQuire, senior analyst, Yankee
Group. "Whilst existing players like RIM (BlackBerry) and Microsoft are
active in the enterprise market, Orange is also pursuing those companies
who are not necessarily convinced yet of the benefits offered by mobile
E-Mail. The affordable pricing, customer support and range of devices
Orange is offering will be key advantages for this audience."
Roll-out across Orange's European footprint begins this month in Romania
with France following in October. Later in the year Orange Mail will be
rolled out in Slovakia, Poland and Belgium, with Spain and UK launching in
Orange Mail will supplement Orange's existing BlackBerry and Microsoft
push E-Mail options to provide the broadest choice of mobile E-Mail
solutions available from any operator, covering all market segments and user
Cheers ~ Arne