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MARKETING: Bing teams with Angry Birds
Posted by Arne Hess - on Monday, 07.03.11 - 19:26:56 CET under 01 - General News - Viewed 6728x
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Bing, Microsoft's very own and on Windows Phone 7 devices preinstalled search and decision engine, is teaming with Rovio, the folks behind the cultural phenomenon, Angry Birds, to put a new twist on the birds vs. pigs saga. Starting today, you can watch as the pigs scheme creative ways to get their hooves on the treasured eggs via a 4-part animated video series sponsored by Bing. And amazing enough, while Angry Birds is yet not available for Windows Phone 7 smartphones, the pigs are using Windows Phone 7 smartphones - as it's clearly notable. The first two of four videos are now available with the next two videos to be released soon after at Bing's YouTube channel.

Featuring Bing Image Search, Bing Maps, and Bing Shopping, the videos show Angry Birds fans how they can advance in the game, featuring the lovable Angry Birds characters.

Cheers ~ Arne


 
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Comments
Posted by Tiago on 07.03.11 - 19:31:28

What would be really good for Bing, would be playing Angry Birds right from Bing homepage in HTML5. An extra tab, would be perfect. That alone would assure LOTS of traffic to BING, and give the visibility BING seeks.

I know that the game will come to Facebook, MS could just put his game for a week on BING homepage, before the game come to facebook...
They can do this business with either facebook and Rovio...  It would be good as an announcement that the game would come to facebook and that they could play on that week on Bing homepage...

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