told you before and today at Mobile World Congress 2008, Microsoft Corp.
announced the availability of a technology preview for accessing MSN Direct
content on Windows Mobile-based devices.
With this technology preview, customers can receive instant access to
information such as weather and stock updates; top news stories; and
entertainment, sports and business news. The information is presented in a
glanceable format, and is easily accessible directly from the home screen of a
device. Content is automatically updated so that customers have immediate access
to the content that matters most to them.
After installing the technology preview on the device, customers can select
content based on relevancy and preference. For more in-depth information on the
topics a person is exploring, MSN Direct provides links that connect users to
the relevant areas of the popular MSN Mobile portal. Together, MSN Direct and
MSN Mobile provide users with quick and easy options for getting current
information while on the go.
"This is the first time MSN Direct content has been made available to mobile
phones, and it is a strong next step for the delivery of MSN Direct content
where customers have said they need it the most," said Eric Lang, general
manager of the MSN Direct initiative at Microsoft. "We are excited about the
opportunities this new application will bring to mobile operators, consumers and
"The MSN Direct for mobile technology preview is a clear demonstration of
Microsoft's commitment to bringing simple and useful information to mobile
customers," said Alexander Gounares, corporate vice president of Microsoft Ads
and Commerce. "We are pleased to offer this preview and look forward to
The MSN Direct content is supplied by a number of leading partners, including
Foreca Ltd. for current weather information, Comstock Resources Inc. for stock
prices, and MSNBC for the wide gamut of news offerings.
Windows Mobile customers interested in downloading the MSN Direct technology
preview can use either of the following methods:
- Via mobile browser. From the Web browser on their mobile phone, users go to
and follow the instructions on the page to download and install MSN Direct.
- Via PC. Users download MSN Direct to their PC and copy it over to their
device using whatever software they normally use (such as ActiveSync). On the
device, they click on the MSN Direct file to begin installation.
The MSN Direct application is free to download and doesn't includes
subscription fees. However, MSN Direct requires data connectivity from a
wireless carrier, which may charge additional fees. Consumers should check with
their wireless provider for its coverage areas and service fees.
Cheers ~ Arne