Sure we need another digital wallet solution and that's exactly what Samsung thought as well and therefore the Koreans introduced at today's Developer Day at the Mobile World Congress its own "Samsung Wallet". If Apple's Passbook (which also works just fine on Android) or Microsoft Wallet isn't enough for you, Samsung Wallet is said to be a convenient mobile app which allows users to store and manage event tickets, boarding passes, membership cards and coupons all in one place. By using Samsung Wallet API, partners can integrate their Associate Apps and Samsung Wallet in the way that they can add their tickets and coupons to Samsung Wallet.
The time and location based push notification feature of Samsung Wallet will alert partner's relevant coupons and tickets to users, providing increased access to partner's Associate Apps, not to mention real-time updates on membership card points and changes to boarding passes. Samsung Wallet also adopts a co-marketing coupons that provides optimal marketing effect to partners. As Samsung hopes that more and more users enjoy its Wallet, the same will happen to Associate Apps, enabling a win-win commerce ecosystem - according to Samsung.
According to The Next Web, Samsung has already partnerships in place with Walgreens, Major League Baseball, Expedia, Booking.com, Hotels.com and (even) Lufthansa. That said, the API is currently available as a closed Beta only and only available to select partners. But Samsung will open up the playing field to everyone starting in May.
Interesting enough, Samsung Wallet doesn't support NFC at the moment, even after Samsung and Visa announced mobile payment with use of NFC earlier this week. Therefore this sounds like another disconnected trial to bring some great technologies to market which are not supposed to talk to each other.
Cheers ~ Arne