Unveiled yesterday, today Telefónica O2 Germany made its new tariff structure official by breaking the rules again. With the the new O2 Blue tariffs, the rate portfolio is being completely redesigned from 1 March. O2 Germany will then introduce four new tariffs which all include flat voice and text messages - for free - and differ mainly by data volume. Users will then be able to make calls and send texts to all German networks for free with each of the smartphone rates. The entry rates range from 19.99 Euro a month to 49.99 Euro a month. The smallest/cheapest option will include 50 MB of HSPA (up to 3.6 Mbps) while the highest/most expensive option will include 5 GB of LTE (up to 50 Mbps).
For the high-speed rate O2 Blue All-In XL with 5 GB, there is even 14 days of surfing abroad and two multicards for laptops and tablets included for less than 50 Euro. The O2 Blue All-In L includes 7 days of data usage abroad in the EU in addition to 2 GB of data volume at full speed. A landline number is included with every rate so that O2 customers can be reached inexpensively.
To kick-off the new O2 Blue tariffs, O2 is having a special promotion, featuring the new and upcoming HTC One Android smartphone. The high-end LTE device will then be available for 661 Euro and that also includes a free pair of Beats by Dr. Dre headphones valued at 99 Euro.
The new tariff structure is indeed revolutionizing the German market and it seems O2 is back on track with its data tariffs. While it was pretty innovating years ago, when it came to data plans, it lost a little bit the focus during the recent years. However, now it seems O2 Germany realized where it came from and which made it everybody's darling in the early mobile data days.
Cheers ~ Arne