Right together with HTC's Desire Eye launch, HTC also announced today its latest non-smartphone product - the HTC RE. This remarkable little "convenience" camera comes with a stunning yet minimalist cylindrical design, RE is made to be held, and fits naturally and comfortably in the palm of a hand. It allows to never worry again about missing a moment by fumbling between modes, as RE's built-in grip sensor instantly activates the camera as it's picked up, eliminating the need for a power button. Its large, tactile shutter button captures photos with a single tap and videos with a longer press, making it fun and super-easy to capture high-quality, creative imagery or video.
Thanks to the RE and its high-resolution 16 megapixel CMOS sensor, Full HD (1080p) video recording and a 146-degree wide-angle lens, the days of hiding behind a viewfinder whilst recording a video or snapping a picture are over. The RE also allows to explore the creative side with simple slow-motion and time-lapse recording options. And for sure is the RE waterproof out of the box - without needing any additional casing or protection.
The HTC RE interacts with Android or iOS smartphones through the RE application, which syncs photos, videos and time-lapse recordings seamlessly over WiFi. There is no need to edit or sync to your PC, as the RE app backs up those precious memories to the phone or the cloud, working in harmony with the HTC Zoe app to instantly create shareable video highlight reels that look professionally edited.
The RE is said to be a new kind of camera - one that opens up a whole world of creative possibilities - and one that will evolve over time. Adding another layer of flexibility and potential, an open API/SDK will also enable HTC's partners to bring innovative new experiences to the device and to social platforms like Tencent and Instagram. RE will soon offer real-time video streaming to YouTube, allowing to live in the moment and share it live via your YouTube channel.
Above a time-laps demo recorded in Manhattan.
Initially planned for North America only, where the HTC RE will launch first end of October for US$ 199.00, other markets will follow later.
Cheers ~ Arne