At today's press conference in Paris, Huawei unveiled its highly anticipated Huawei Ascend P7 Android smartphone. Building on the success of Huawei Ascend P6, the new 4G LTE-enabled smartphone redefines smartphone excellence with top-notch features, ultra-fast connectivity and easier navigation in a beautifully-crafted design that places it in a class of its own. With a 5" Full HD display, industry-leading 8 megapixel front-facing and 13 megapixel rear-facing cameras, and the latest intuitive Emotion UI 2.3, the Huawei Ascend P7 will "Make it Possible" for people to express excellence with edge, anytime, anywhere. Huawei redesigned Ascend P7 from the inside out, significantly improving the performance of the smartphone's hardware and software to redefine user experience.
6.5 mm slim, Ascend P7 sets a new record as one of the slimmest 4G LTE smartphones in the market. To relentlessly pursue excellence with edge for discerning global users, Huawei incorporated a perfect harmony of design influences from the West with attention to details from the East.
The Huawei Ascend P7 provides an edge with enhanced strength and durability against everyday use with Corning Gorilla Glass 3 front and rear covers. It stands out from the crowd with a sleek, sophisticated metallic appearance created by a seven-layered rear surface treatment with a refined "spin effect" micro–pattern design.
For intense visual clarity when viewing multimedia, Ascend P7 has a 5" FHD touchscreen display with 1920 x 1080 resolution and 445ppi. The P7 gives users an edge in low-light settings with Sony's 4th generation BSI sensor, Image Signal Processer (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13 megapixel 5P non-spherical lens rear-facing camera to create unparalleled clear, rich pictures at night or indoors.
To capture spontaneous moments before they are gone, HUAWEI Ascend P7's unique Ultra Snapshot function enables the user to be camera-ready 1.2 seconds after double-clicking the down volume button intuitively from a locked mode, instead of spending time trying to unlock the screen.
The P/ allows to take better selfies, or the ultimate group selfie - a "groufie" - with the leading 8 megapixel 5P non-spherical lens front-facing camera that comes with a panorama function for panoramic selfie shooting, and 10 level auto-facial enhancement in beauty mode. Users can also take a selfie video with the 1080p HD video playback. Huawei Ascend P7 ensures picture-perfect moments every time with innovative built-in mirror function and selfie preview window.
In addition to camera improvements, Huawei's proprietary Image Signal Processor (ISP) allows the smartphone to control a whole range of functions that mimic those found in professional digital SLRs, including autofocus, white balance, and noise reduction for beautifully-optimized photos under any conditions. Users can also select the focus and exposure metering function with just one touch so the preferred focus and exposure position can be set to maximize image precision.
For people seeking even faster and seamless connectivity, the Huawei Ascend P7 enables unlimited media viewing with ultra-fast 4G LTE speed and Huawei's unique dual antenna design to improve signal reception. Ascend P7 also uses smart network switching technology that stabilizes the connection even during weak signal reception to minimize battery drainage.
The super power-saving mode enables Ascend P7 to adopt the most suitable use of power when it is running on less than 10 percent of the total battery. When it is enabled, the screen will dim and only the basic functions of the phone will remain activated, including voice calls, contact page. It will also stretch the remaining 10 percent of battery power to last 24 hours on standby.
Huawei Ascend P7 gives smartphone newbies the edge of an expert with the latest version of the intuitive, easy-to-use interface, Emotion UI 2.3, providing customizable lock and home screens, with two enhanced UIs for effortless navigation. Easily personalize the smartphone management software, including a harassment filter, permission manager, network and notification management, and power saving modes.
To suit any style, Ascend P7 is will be available in a range of fashionable colors including black, white, and pink. The recommended retail price of Huawei Ascend P7 is 449 Euro and it will be available in China, the United Kingdom, Germany, Italy, France, Spain, Portugal, Ireland, the Netherlands, Belgium, Switzerland, Poland, Lithuania, Estonia, Latvia, Serbia, Greece, Norway, Hungary, Denmark, Slovakia, Czech Republic, Austria, Hong Kong, Thailand, Malaysia, Philippines, Singapore, Saudi Arabia, Kuwait, and the United Arab Emirates from May, with other markets to follow.
Cheers ~ Arne