Microsoft's earlier announcement to accept submissions from Germany, Austria
and Switzerland, Microsoft just announced that it's now accepting Windows Mobile
application submissions from all 29 supported countries. Furthermore it's
holding a "Race to Market Challenge" contest to kick things off.
Registered developers and ISVs can now upload their application, game or widget
to the Windows Marketplace platform and they will be certified according to the
process, policies and guidelines Microsoft has published. Apps will be certified
on a First In, First Out (FIFO) basis. Certification should normally take about
10 business days initially and you can always check on your application during
the process through the Developer Dashboard.
To better market your app, you can provide Microsoft with all the product
information and promotional materials you'd like us to use to describe and
showcase your application for the more than 30 million Windows Mobile devices
Microsoft's strategy is pretty straightforward, as Todd Brix explained in
the Microsoft Windows Mobile Team blog: "We want to create a global
marketplace for Windows Phones where developers and users meet to sell and
buy high quality and high value applications that make work easier and life
more fulfilling. We're creating a clear process and new opportunity for
developers and ISVs to make money from their investment in innovation. The
applications we feature will be well organized, easily accessible by PC or
phone and backed by a money back guarantee. And when they're ready to buy,
customers will have a variety of payment options to choose from. These are
new customer experiences, and frankly, capabilities that will set us apart".
To kick-off this process, Microsoft also started with a little contest which
is called "Race to Market Challenge":
The Race to Market Challenge is just another reason for developers to get in
on the ground floor of the new Windows Marketplace where Microsoft is offering a
few prizes as well:
- 4 Microsoft Surface tables (Developer Edition)
- Online marketing & promotion of your app
- Challenge trophies for the mantle.
The applications will be judged on most downloads of a free app, most
valuable app (downloads x price), most useful (as judged by Microsoft panel) and
most playful (as judged by Microsoft panel).
The contest runs from launch of the Marketplace to Dec 31, 2009.
Cheers ~ Arne