Looks like Microsoft (and its Windows Phone partners - in this case mainly Nokia) found a strong partner to broad the reach and awareness of Windows Phone. As Telefónica announced today, it's going to start a joint enhanced marketing effort with Microsoft that aims to boost the sales of Windows Phone 8 devices. Initially for a period of one year, Telefónica will enhance marketing activities in support of its Windows Phone 8 devices in the U.K. and Germany (via O2), Spain, Mexico, Brazil and Chile. Telefónica is "firmly committed" by enhancing its commercial offering of mobile devices to encourage the presence of additional mobile operating platforms as an alternative to the current duopoly of Android and iOS.
Furthermore, Telefónica aims to provide customers with a more personal smartphone experience like Windows Phone offers. In this way, the Spanish multinational is reinforcing its commitment to pave the way for a much more competitive market. Promoting the use of Windows Phone 8 will benefit customers, as they will have more variety in operating platforms.
"An associate partner such as Microsoft is chosen as a result of its operator-focused business approach. The Microsoft business culture is based on a model of value creation through its associates, which fits in perfectly with our culture and also with our way of doing business," said José María Álvarez Pallete, COO of Telefónica S.A.
According to Terry Myerson, corporate vice president, Windows Phone Division at Microsoft, "We are excited to work with Telefónica to market Windows Phone 8 devices to more customers in the UK, Germany, Spain, Mexico, Brazil and Chile, bringing them a more personal smartphone experience with the speed of Telefónica's network."
Telefónica said this morning that it plans to offer its clients enterprise-class business features such as Office 365 and SharePoint, as well as consumer-facing features such as Skydrive and Xbox. This collaboration with Microsoft is aiming to increase distribution of Windows Phone 8 devices. As part of the commitment, Telefónica will encourage grown in market demand for Windows Phone 8 while working with suppliers to ensure the availability of high-quality Windows Phone 8 devices. It will be working with the leading manufacturers of Windows Phone 8 devices to make their commercial offering available throughout the duration of this enhanced marketing effort with Microsoft.
Let's see far this partnership goes and how strong it will stand. The industry has seen way to many intents in the past year with partnership announcements and agreements where nothing came out. Nevertheless, Windows Phone is definitely an interesting opportunity for carriers to differentiate and I'm sure Microsoft will open the pocket to support carriers for its marketing activities.
Cheers ~ Arne