Subscribe to the::unwired's RSS Feedthe::unwired at Twitterthe::unwired on Facebookthe::unwired on Google Plus
the::unwired Article
PRESENTATION: Why HTC believes in Android and where it see its role
Posted by Arne Hess - on Tuesday, 06.11.07 - 12:20:43 CET under 04 - Android News - Viewed 15187x
Tagged under: [] [] []

Following yesterday's Google announcement regarding the Open Handset Alliance, I just came out of a conference call HTC hosted this morning where the world's largest Windows Mobile device manufacture provided some insights of HTC's upcoming Android-based mobile devices and the overall role of the Open Handset Alliance and why HTC believes into Android-based devices.
While HTC hasn't unveiled any product details yet, because it's too early to talk about any unfinished products, HTC's John Wang, Chief Marketing Officer and Florian Seiche, VP of HTC Europe confirmed, that we will see the first product(s) released and available in second half of 2008 - in America as well as EMEA.

For HTC, the Android platform has a strong focus to the consumer market, following HTC's philosophy of personal mobility which means that one size doesn't fits all. While it wasn't mentioned in the call, that Microsoft's Windows Mobile platform isn't the best for consumers, it was clear - between the lines - that HTC doubt that Windows Mobile is the best available consumer platform (yet).

Furthermore Wang mentioned, that "HTC and Google shares a vision of bringing an optimized Internet experience to the consumer. Android provides the perfect flexibility to extend HTCs device portfolio to a new category of mobile phones. Android provides the opportunity to release Information and content driven mobile phones."

However, it was also confirmed (and an HTC spokesman confirmed this yesterday as well), that there are no doubts, that HTC is still fully committed to its partnership with Microsoft and that HTC also plans  to grow in the field of Windows Mobile devices. For HTC, Touch (the device) and TouchFLO (the technology) are very important innovations but these are not the only. In the future, HTC will also continue with innovations based on Android.

Wang noted that HTC is "very committed and this will not change. Android is an additional opportunity beyond Windows Mobile to create another value."

Nevertheless, it was mentioned, that the new platform provides innovation without limitations and that connected mobility is far more than web browsing but Android is Internet centric and focused on consumer market.

While also Android is based on a Linux kernel, the big difference between today's existing Linux-based devices and Android is the fact, that Android is a truly open mobile platform. The common thing will be that application and content can be exchanged without interoperability problems. Doesn't matter if there are 10, 100 or 1000 Android devices from different manufactures.
According to HTC, in the second half of 2008 we will see HTC branded devices as well as - most likely - operator branded devices but HTC hasn't given any indications if we will also see Google branded devices (from HTC).

All together, HTC is pretty excited and sees Android as a good underlying technology to provide further innovation, where Windows Mobile might be too limited. While HTC didn't talked about any product features, it's clear that Android-based mobile phones are pretty much connectivity focused. However, the new platform have to prove, that it can also handle the very basic voice tasks a mobile phone is used for at first.

Cheers ~ Arne


Related Articles Android

Social Sharing
This Week's Top Stories
Feeds & More
Awards & More
Recent Discussions

No items available

© Copyright 1998 - 2013 by the::unwired® & Arne Hess
All rights reserved!
the::unwired is a registered trademark of Arne Hess.
All trademarks are owned by their respective companies.
All site video, graphic and text content is copyrighted to the respective party and may not be reproduced without express written consent.