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RELEASE: Samsung Europe launches new "BizBee" Brand with Focus on Windows Mobile
Posted by Arne Hess - on Tuesday, 25.11.08 - 23:02:04 CET under 01 - General News - Viewed 14687x
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Samsung today launched its new business smartphone brand "BizBee", an aspirational family name for its new range of designer business mobiles. The smartphones will target the busy executive, who requires a business mobile that offers optimum performance, 24/7, from any location. The BizBee name is designed to drive awareness of Samsung's new smartphone range in the business community and ensure consistency in marketing communications. The target market is business people looking for the ultimate solution for their busy, professional lives. In particular, this target segment requires all-in-one connectivity, email and applications, a QWERTY keyboard and increased business productivity. A typical BizBee consumer is passionate about business, a heavy mobile phone user and frequent traveler.

An exciting campaign combining advertising, digital activity and media outreach will launch the strapline "BizBee – Business Unlimited". The print ads showcase a lady sitting in a desert location; she is obviously some way from her office, but she is connected to her work via her BizBee handset. The slogan is simple - "This is my office".

The Samsung SGH-i780 is the first product from the BizBee range to be introduced in Europe, initially in the UK, Nordics, Spain and Netherlands. The Samsung i780 is specially designed with a larger screen to enable document viewing and amending. It runs on Windows Mobile 6.1 and comes with an optical mouse and stylus, as well as full QWERTY keyboard. The all-in-one functionality of the Samsung i780, which combines email, connectivity and applications, will be particularly appealing to the global business traveler, who is looking to maximize his performance and stay in touch with the office, regardless of location.

The campaign, which includes print and outdoor media components, will launch in Europe. The first print ads are scheduled to run in 10 European countries in November/December 2008.

Cheers ~ Arne


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