the Boy Genius Report received a couple of photos of a new and yet unknown Samsung device
which is said to be Samsung's first Limo device for Vodafone. While Limo isn't
Android, like Android it's based on Linux. However, in
addition to this, we've just heard that (what Boy
Genius Report expects to be) the Samsung Riedel L8305 is just the first phone of a new set
of a devices and services, Vodafone is going to announce during a
press event on September 24th in the UK. And the new service is expected to be called "Vodafone 360" (which seems to be
somewhat proved by the last photo from BGR which sports a Vodafone 360 logo).
It's expected, that Vodafone 360 will be a combination of hardware (as posted
by the Boy Genius Report) and services. And Vodafone People (see the YouTube
video bellow) is -
according to sources - just one of the new features which will be available for
Similar to yesterday's announced Motorola MotoBlur service, Vodafone 360 is
also expected to unify social networks like Twitter and Facebook, but Vodafone
360 is also expected to feature its own application application store.
However - as mentioned - the Samsung I8305 is just the start and (according to
Cellular-Magazine.it) Vodafone plans to expand the Vodafone 360 service
framework to other platforms as well, including Symbian S60, Windows Mobile, Android and
BlackBerry smartphones but even Java bread and butter handsets are planned to be
For a carrier, it's definitely a quite interesting idea to unify the look and
feel of the user experience (and the idea is nearly as old as the GSM-industry
is) and service experience across different platforms and since the introduction
of the Vodafone Live! service, Vodafone tried hard to make the user experience a
Vodafone experience. Maybe Vodafone 360 will finally become what Vodafone Live!
never became - a unified Vodafone framework for the carrier's services.
On the other hand, this kind of approach might be pretty dangerous and even more
dangerous these days, since companies like Apple will never share their user
experience with carriers and also Nokia made clear already, that it is not
interested in carrier customization for its upcoming N900 Maemo device (another
Linux device) which is hitting the markets soon.
Time will tell us if the information and conclusions above are correct but first let us wait now if Vodafone 360 is really introduced on September 24; and what it will be?