O2 Germany and its technology partner Peperoni yesterday launched a Moblogging service for O2 customers called "O2 Mobile Diary".
Mobile Diary allows O2 customers to send an MMS message to a shortcode to get the photo uploaded into a personal space - which is also available through O2's WAP portal (called O2 Active), this MMS costs the regular MMS fees (no premium fee).
Well, nice but nothing new and even pretty much limited. For me, a Moblog is way more then the option to "upload" a photo and adding a comment - a Moblog should be available through all access-channels including Desktop and mobile device access. Basically that's the fun. A Moblog which is basically available for O2 customers only (because they are mostly the one which are using the O2 WAP portal) is way too limited to become a success.
But nevertheless, good to see that also companies like carriers finally catch the hype and maybe it becomes a serious business for carriers too. However, to make it successful, it needs improvements.
UPDATE: Okay, I was wrong (but it wasn't explained anywhere until I registered my Mobile Diary): you can watch all Mobile Diaries from the PC (Web) through: http://myblogs.o2online.de or a specific one through http://diaryname.myblogs.o2online.de.
Cheers ~ Arne
Related Links : [More Information (German)]