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SERVICE: ROK Entertainment Group launches Public Beta of ROK Media Store
Posted by Arne Hess - on Tuesday, 27.02.07 - 14:30:40 CET under 01 - General News - Viewed 9415x
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The ROK Media Store, which is about to launch in a public Beta mode, is designed to turn every mobile phone with a removable memory card into a video "iPod". According to ROK Entertainment Group, it's designed to become the ultimate management tool and resource for people's mobile entertainment needs.
98% of all content stored on iPods, it is reported, is uploaded personal music collections. 2% is specifically purchased from sites such as iTunes or is gifted to the user. In exactly the same way - but not limited to audio only and not limited to music videos only - ROK Media Store will offer consumers the ability to upload their entire personal music and movie collections to their PC's, protected by ROK's patented DRM solution, and side-load the content to their memory cards for play on their mobile phones.

In addition, ROK Media Store will offer hundreds of movies, music videos and other content for online purchase (as per iTunes) for storage and play on their mobiles.

Put simply, ROK Media Store will be everything iTunes is for the iPod - but for the much larger market of the mobile phone.

According to the list of supported devices, the ROK Media Store seems to support every Windows Mobile 2003 and 5.0 Pocket PC. No word yet about future charges but at the moment, the ROK Media Store Beta is available free of charge.

Cheers ~ Arne

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