GeoSentric Oyj's, GeoSolutions BV Business Unit (GyPSii), today announced it has entered into a multi-year worldwide agreement with Samsung Electronics Co., LTD. Under the terms of the agreement, GyPSii will provide technology, products, worldwide data center infrastructure, and GyPSii branding rights to Samsung, on a worldwide non-exclusive basis for a range of Samsung products. GyPSii's leading mobility digital lifestyle application will be initially be bundled on Samsung's SGH-i900 Omnia and SGH-i780 Windows Mobile Professional smartphones as an embedded application. Samsung's customers will be able to take full advantage of the location-based social networking digital lifestyle features of the GyPSii suite and create and share user generated content (UGC) with GyPSii's global user community and other interoperable social networks such as Facebook.

As the world's second largest mobile manufacturer, Samsung will provide the new GyPSii enabled handsets on a global basis. The application will be made available to users in numerous local languages, with GyPSii providing the global infrastructure and operating platform to Samsung customers. GyPSii's PlaceRank technology will be utilized to deliver highly contextual and personally relevant user generated content, regional POI (points of interest) and location-targeted advertising to users.

If you want to try GyPSii on your current device, not a problem at all. It already interoperates on Symbian, Windows Mobile and BlackBerry smartphones, as well as the Apple iPhone, along with browser-based Internet connected devices. It can be accessed on the web at www.gypsii.com or a compatible phone's mobile browser at www.gypsii.com/m.

Cheers ~ Arne