You
really have to wonder how all the
Google/HTC
Nexus One info rose like a phoenix!
Last week at the same time, nobody outside Google and/or HTC knew anything about
a so called Nexus One Android smartphone which isn't just another Android
smartphone but the first to sport
Android 2.1/Flan and
furthermore expected to be
directly distributed by Google. Everything started with
a couple of tweets last
Friday, followed by a very quick
blog
response on Google's Mobile Blog. Than, if
you thought you knew everything, the first
blurry photos appeared on the web -
"accidentally" posted on Google's very own Picasa service - and it doesn't took
too long that the first
videos appeared on Google's very own YouTube service as
well.
Finally - you might have thought - all beans were spilled but no, straight
after the
FCC confirmed the existence of a Google Nexus One, the
United States
Patent and Trademark Office unveiled that Google wants to trademark Nexus One
for a mobile device and, that's still not all, yesterday the
GCF continued
the information-flow by
certifying the HTC Nexus One and confirmed some of the previously unveiled specs
again. And if this wasn't enough - the first
Android 2.1 firmware-port is also already available -
showing the whole beauty of Android 2.1/Flan.
At the end of the day I have my doubts that this can't be a coincidence at
all!
Either Google was aware that the FCC, the USPTO and the GCF were ready to unveil
the info anyway and therefore jumped into the lead by showing-off the Nexus One
at the all-hands meeting with the knowledge and risk that this info will make it
to Twitter sooner or later anyway. Or Google's marketing department is quite
smart by planning this in advance to make sure the blogsphere as well as
mainstream media like WSJ.com and even the New York Times, will receive its dose
of daily leaks to create a buzz aka creating a pretty clever viral marketing
campaign at no costs.
As far as I can oversee it, in 2009 no other topic has kept tech bloggers and
journalists that busy as the Nexus One and I can hardly believe that it is a
coincidence at all.
Cheers ~ Arne
