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UNVEILED: Sony announces the new Xperia Z Ultra - the world's slimmest and largest Full HD smartphone display
Posted by Arne Hess - on Tuesday, 25.06.13 - 12:30:00 CET under 04 - Android News - Viewed 7627x
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Larger and slimmer seems to be better, at least if it comes to Sony. At today's Mobile Asia Expo in Shanghai Sony Mobile announced the next - as it was called - "revolution in premium large-screen Android smartphone entertainment"; the new Xperia Z Ultra. It's waterproof, ultra-slim with a lightweight design and it's the first smartphone ever to incorporate a Full HD "TRILUMINOS display for mobile" powered by Sony's latest X-Reality for mobile picture engine. Furthermore, the Xperia Z Ultra is said to also feature a fully integrated 2.2 GHz Qualcomm Snapdragon 800 quad-core CPU, 4G LTE and HD voice to provide a seamless connected entertainment experience, industry-leading battery performance and amazing speed.

The Xperia Z Ultra features a massive 6.4" touchscreen Full HD display with Sony's unique TRILUMINOS Display for mobile, creating a wider palette of rich natural colors thanks to Sony's BRAVIA TV expertise. The breakthrough technology includes X-Reality for mobile - Sony's intelligent super resolution display technology which analyzes each image and reproduces lacking pixels to optimize quality for the sharpest videos. It analyses elements depending on the scene and adjusts them based on pattern, outline and color composition. It also strengthens subtle patterns and accurately portrays their detailed feel, as well as reinforcing bold outlines. The large Full HD display has been optimized to experience at least 60% more of the screen than most other smartphones.

The Xperia Z Ultra features the world's fastest smartphone processor - the Qualcomm Snapdragon 800 processor with HD voice, that together with Sony's audio Sony's ClearAudio+ mode and Xloud loudness enhancement, delivers not just exceptional speed and performance, but also unsurpassed voice and audio quality.

Battery STAMINA Mode significantly improves the standby time of the smartphone by four times or more as it recognizes when the display isn't used and automatically turns off the functions don't needed, while keeping the notifications up and running. As soon as the power button is pressed to wake the screen, everything is up and running again.

The Xperia Z Ultra is supremely slim, with a beautifully crafted 6.5 mm body but weighing 212 grams, and comes with clean lines and premium materials. The front and back are made of tempered glass, creating a seamless surface with the so called "OptiContrast" panel housed in an innovative solid metal frame. It features the same acclaimed "OmniBalance" design as Xperia Z and Tablet Z. The Xperia Z Ultra is available in a choice of black, white or purple colour finishes.

The Xperia Z Ultra is both elegant and durable. With an impressive rating of IP55 and IP58, this smartphone isn't only resistant to dust, but is waterproof too - giving the freedom to use it anywhere. It even allows to film in Full HD underwater, taking the large-screen smartphone experience to a new level. The camera features "Exmor RS for mobile", HDR for both photos and film, and Superior Auto mode automatically activates HDR and noise reduction when needed.

However, the Xperia Z Ultra isn't about hardware only but also about software and services. Therefore, it is uniquely positioned to offer the ultimate big screen phone entertainment experience for watching movies, playing games, reading books and browsing the web and Sony's "WALKMAN", Album and Movies media applications enable discovery of online and offline content through a single access point with new ways to enjoy and share that content. The "WALKMAN" application leverages Sony's audio engine and Facebook integration for sharing and discovering new music and is unique in that it provides seamlessly integrated access to all downloaded music as well as access to a global library of over 20 million songs from Sony's cloud-based subscription music service, Music Unlimited.
The Movies application brings new intuitive ways to discover, manage and play movie content, together with easy access to an extensive library of blockbuster movies and the latest TV episodes from the Video Unlimited service.
The Album application provides seamless integration with the PlayMemories Online service, letting users access all photos and albums from within the Album app instantly and easily. It's even possible to set an automatic upload of photos to the PlayMemories Online service to access and enjoy them from any Sony device.
The Sony Reader app provides seamless Reader store access so users can download and enjoy the latest bestsellers - it even allows to sync purchased books in popular formats and continue reading from same page.

The Xperia Z Ultra is the ideal business partner thanks to the super responsive screen with handwriting recognition which is compatible with any pencil and selected stylus or pen (capacitive stylus or metal pen with tip diameter over 1 mm). It allows to write notes or sketches during calls. The easy-toggle keyboard makes it ideal for one-handed input and multi-tasking, with small apps to help improve productivity so users don't lose time browsing between windows.

The robust security architecture safeguards both corporate and personal data, with support for multiple accounts that are quick and simple to set up. Further business oriented applications will be made available in future as software updates, ensuring users get the best smartphone experience - whether for work or play.

With one-touch functions users can instantly and easily share music, photos and videos from the smartphone to a wide range of NFC-enabled Sony devices, including speakers, SmartWatch, wireless headsets and TVs. There are several new and innovative accessories joining the range of popular connected devices.

The Xperia Z Ultra will launch globally from Q3 2013; exact timing of availability will vary by market.

Cheers ~ Arne

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