Canadian Rogers just announced in a company tweet, that Canadians will be among the first in the world to experience open and integrated social media, communication and entertainment with the launch of the Sony Ericsson Xperia X10 Android smartphone, which will make its North American debut first in Canada, exclusively from Rogers. Introducing signature applications like Sony Ericsson's Mediascape and Timescape, the Xperia X10 lets consumers organize everything in their phone and in an intuitive way.

• The Sony Ericsson Timescape application manages all your communication with one person in one place. Browse through your conversations and check out your Facebook, Twitter and MySpace accounts, photos, E-Mails, and text messages all in one seamless, easy to use interface
• Sony Ericsson Mediascape application is the smart way to get all the music, photos and videos you want from your favorite friends and artists. It accesses this content from just about everywhere - your phone or YouTube and Facebook services and presents everything for you in an integrated way

Intelligence capabilities, integrated into Sony Ericsson Mediascape and Timescape applications, automatically recognizes connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

• Pressing the new "infinite button" guides you through the connected world, aggregating all your interactions with one person into one view.
• Intelligent face recognition features recognize up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person. The X10 also features an 8.1 megapixel camera including 16x digital zoom.

The UX platform builds on top of Android and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The Xperia X10 phone is the first mobile phone to truly humanize the way people interact with their phones.

Sony Ericsson's open approach gives consumers maximum choice. Xperia X10 users can download any application they want directly from Android Market, creating an experience that is entirely unique to them.

The Xperia X10 is expected to be available in the second quarter 2010. Pricing and availability will be announced at launch.

Cheers ~ Arne