Inc. announced today the availability of a re-branded and upgraded version of
its popular Cingular 8525
(aka HTC Hermes) - the AT&T 8525 Pocket PC - boasting additional
services that will appeal to business customers and consumers alike but still
missing Windows Mobile 6. The AT&T
8525, powered by the 3G-based AT&T BroadbandConnect network, retains the many
features that made it a hit with AT&T wireless customers when launched last
year. These include the "slider" QWERTY keyboard, integrated WiFi b/g, Bluetooth
2.0 and IrDA and the 2 megapixel camera.
However, if you hope now it's the awaited and
announced upgrade to Windows
Mobile 6, I have to disappoint you because also this re-branded version only runs on Microsoft's Windows Mobile 5.0 for Pocket PC Phone Edition.
However, in its press release, AT&T confirmed again, that "the AT&T 8525 will
also be upgradeable to the latest version of Windows Mobile, Windows Mobile 6,
later this year".
Nevertheless, now, the AT&T 8525 also comes with AT&T Push to Talk
functionality pre-installed as well as the latest multimedia music and video
services from AT&T.
AT&T boasts the largest Push to Talk network in America and its PTT service
includes several differentiating features, including "availability" icons, quick
group-calling and the ability to easily switch a PTT session to a regular
wireless voice call.
To turn downtime into playtime, the AT&T 8525 provides access to AT&T Mobile
Music - an integrated, on-the-go music experience that delivers "your music,
your way" by providing simple access to the most robust collection of music
content available today, including XM Satellite Radio, which comes pre-loaded on
the device. AT&T 8525 users can easily access and enjoy 25 commercial-free music
channels from XM Satellite Radio through the XM Radio Mobile service.
With AT&T Mobile Music, AT&T 8525 users can connect to a one-stop shop for
everything music on the handset, such as full-track songs, music videos,
ringtones, music news, MusicID, music chat rooms, streaming music and more. AT&T
is the first U.S. carrier to offer subscription music to the handset, including
music from leading online retailers, Yahoo! and eMusic.
The 8525 will also feature AT&T's on-demand streaming video service, Cellular
Video. Customers can watch a large selection of video clips of their favorite
television shows, sports, news and weather, entertainment and premium content,
including such hit HBO programs as "The Sopranos," "Entourage," "Sex and the
City," and "Curb Your Enthusiasm" and exclusive mobile content from World
Those customers who own an existing Cingular 8525 can download the same
software upgrades found on the AT&T 8525. The software upgrade can be found and
downloaded for HTC's America website.
"Our enhanced version of the AT&T 8525 Pocket PC provides an exciting new
array of features that will allow our customers to do more during both work
time and downtime," said Cathy Quaciari, director of wireless B-to-B devices
for AT&T. "The lines between work and personal lives are blurring, so end
users now not only need a device through which they can access their work
E-Mail or other corporate applications, but also they want something that
has music, video and other entertainment capabilities as a way to unwind at
the end of the day."
The first UMTS/HSDPA-enabled PDA in North America, the AT&T 8525 still
features Microsoft Windows Mobile 5.0 with Direct Push Technology - which allows
users to retrieve their important information in the familiar environment found
on most desktop computers.
In addition to Microsoft Direct Push E-Mail for business customers, the AT&T
8525 also supports other popular wireless E-Mail solutions, including Good
Mobile Messaging (TM) and AT&T Xpress Mail.
The AT&T 8525 provides users with both domestic and international 3G
capabilities. In the U.S., customers can use the AT&T 8525 on AT&T's
BroadbandConnect network in more than 165 major metropolitan areas with seamless
access to AT&T's nationwide high-speed EDGE network outside of 3G coverage
areas. When abroad, customers can use the AT&T 8525 in 125 countries where
UMTS/HSDPA, EDGE or GPRS networks have been deployed.
"AT&T and HTC continue to bring the best of mobile hardware and software
innovation together with one of the most advanced wireless networks in the
world," said Todd Achilles, vice president of HTC America. "With the
addition of Push to Talk and the latest multimedia services from AT&T on the
8525, customers are able to get the most powerful, fastest 3G-connected
phone experience available anywhere in North America, Europe or Asia."
The AT&T 8525 Pocket PC will be available exclusively from AT&T for as low as
US$ 399.99 beginning May 14, in Cingular (now AT&T) retail stores nationwide,
select national retailers, http://www.cingular.com/, and through AT&T's B-to-B
direct sales team.
Cheers ~ Arne