Some month ago, Telefónica O2 took over VoIP service JaJah and so far it wasn't clear what Telefónica O2 planned with its new acquisition. However, today O2 announced its first VoIP product which uses JaJah technology. The first in a wide range of services is being launched today by O2 Germany and calls O2 Global Friends. As an add-on to O2 Germany's O2 o tariff, customers can immediately start making calls to more than 60 countries at domestic rates of 15 Cent per minute only, regardless of whether the call goes to a landline or mobile network. With "Global Friends for O2 o" the customer can specify up to five numbers abroad, two of which can be mobile phone numbers.
For the selected numbers abroad the customer gets so-called short codes via SMS. By calling these short codes (e.g. 1001 aka "Tom London") the customer can now affordably reach his most important foreign contacts in the future. This means that the Telefónica O2 JaJah IP communications platform will allow O2 customers to enjoy all the usual benefits of mobile VoIP without the hassle of software downloads, new hardware or complex installs; it just works by dialing a short code.
Back in summer last year, O2 Germany was one of the first mobile operators world wide which officially allowed the use of VoIP over mobile data, for instance allowing the use of Skype or fring.
O2 Germany is just the first subsidiary which starts with O2 Global Friends. Other subsidiaries like O2 UK, O2 Ireland or Telefonica Movistar are expected to follow-up soon with similar products.
Cheers ~ Arne