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UPDATE: Orange says it continues the SPV brand
Posted by Arne Hess - on Thursday, 07.06.07 - 15:51:10 CET under 01 - General News - Viewed 8751x
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Orange UK just sent out an information to let us know that the company has no plans to drop the SPV brand in favor of the HTC brand in any of their markets - as reported earlier.
SPV devices, as part of Orange Signature Series, are a very important part of Orange's device portfolio and have a lot of valued added Orange features. Orange will continue to launch SPV devices, as part of the Signature Series, some of which will be from HTC.
As HTC are increasing the number of devices they launch Orange has decided that not all of them will be Signature Series and therefore not always SPV:

"For this reason we are launching the HTC Touch under the HTC brand. The Orange mark will still appear on the HTC Touch, as it does on lots of other devices", said an to an Orange spokesperson on Thursday.

Longer term, Orange plans to only use the Orange mark on Signature devices:

"Our aim is for the Orange mark to stand for an assured quality level plus value added features and for the Signature Series - which comprises devices from many manufacturers - to be a higher level of quality still", the Orange spokesperson added.

Good to know that Orange continues with the SPV brand but the information above also hints, that Orange might work with other ODMs in future.

Cheers ~ Arne


 
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