There's a phrase which says "There is no such thing as bad publicity" and while I would generally not agree with this phrase, Microsoft's latest "Smoked by Windows Phone" campaign might be the worst idea to advertize Windows Phone's benefits, I've ever seen. I said it before, that in general, I'm not a big fan of comparisons. Either my product is strong enough on its own, that it can attracts customers, or it's not. If it's not, I have to redesign and improve it to make it more appealing to customers. And if I think I'm better than my competition, time will tell this story anyway; I don't have to prove it with a pseudo-competition ad campaign.