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You are here: the::unwired - forum / Thoughts / THOGUHT: Windows Phone - smoked by its own Campaign - "Just Because"!? Topic closed! This topic automatically closed 30 days after first posting.
#1

Arne Hess

Editor in Chief

From: Munich or Wireless Cyberspace
Registered: 01.01.1970
Posts: 6187

Website

There's a phrase which says "There is no such thing as bad publicity" and while I would generally not agree with this phrase, Microsoft's latest "Smoked by Windows Phone" campaign might be the worst idea to advertize Windows Phone's benefits, I've ever seen. I said it before, that in general, I'm not a big fan of comparisons. Either my product is strong enough on its own, that it can attracts customers, or it's not. If it's not, I have to redesign and improve it to make it more appealing to customers. And if I think I'm better than my competition, time will tell this story anyway; I don't have to prove it with a pseudo-competition ad campaign.

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Cheers ~ Arne

Founder & Editor in Chief the::unwired
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