the mobile usability barrier, Action Engine Corporation, the mobile application
platform leader, today announced plans to integrate live streaming television
into its Brand-n-Go turnkey mobile applications pack. Action Engine and its
partner SmartVideo Technologies jointly demonstrate the live television
application during the 3GSM World Congress held in Cannes, France in the Action
Engine Mobile Solutions Center, located across from Hall 4.
"Action Engine is one of the first companies to offer the power of the
Internet, TV and mobile phone in a single platform," said David Sliter
general manager, services enablement, Communications Sector, Microsoft Corp.
"By taking advantage of the Windows Media and Windows Server technologies
and integrating their state-of-the-art solutions, industry partners Action
Engine and SmartVideo are delivering the future of mobile data services to
the wireless market today."
Brand-n-Go currently gives wireless subscribers access to premier mobile
Internet content from providers, such as Amazon.com, eBay, FOX Sports, and the
Microsoft MapPoint Team. Working in collaboration with SmartVideo, Action Engine
will add a live broadcast TV application to the Brand-n-Go applications pack,
giving users the ability to watch streaming television programs directly from
their mobile phone. SmartVideo recently announced content distribution deals
with national programmers, such as MSNBC and CNBC, ABC News and ABC News Now,
The Weather Channel and DIC Entertainment.
"Action Engine's unique browserless client/server platform gives mobile
users faster, easier and more secure access to SmartVideo's streaming
televised content," said Richard E. Bennett, Jr., president and CEO of
SmartVideo. "The public is clearly hungry for television on the go, and
Action Engine is the right company to help make that a positive experience."
The complete Action Engine solution lets subscribers use interconnected
Brand-n-Go applications to watch television programs, shop on Amazon.com, bid on
eBay items, read news stories, check weather, stocks, and sports scores, get
driving directions, find restaurants and movie times 20x faster, while using 80%
fewer keystrokes than browser-based alternatives.
Cheers ~ Arne