at 3GSM World Congress 2007, Microsoft announced the commercial availability of
new Windows Live services for mobile devices that provide search and
communications capabilities to help people access their world of relationships,
information and interests from their mobile device. Now available in the United
States and the United Kingdom, Live Search for Windows Mobile provide customers
with advanced local search and mapping capabilities on their mobile device.
Live Search is now available as a software client application on Windows
Mobile. These Live Search application represent the latest innovation in mobile
search from Microsoft, providing customers with fast, easy-way access to local
listings and maps. New capabilities include a unique, category-based search,
which virtually eliminates the need to type text into the phone; an option to
"map all results" so several listings appear on the same map; aerial imagery;
and local traffic status in selected U.S. cities. Live Search for Windows Mobile
provides additional new capabilities including satellite imagery, GPS
integration and the ability to send search results to a friend.
"People want to stay connected and informed wherever they are, and our
aim is to deliver easy-to-use, familiar mobile services that keep people
connected to the people and information they care about," said Steve
Berkowitz, senior vice president of the Online Services Group at Microsoft.
"Live Search for mobile and Windows Live for Windows Mobile are the latest
examples of our commitment to enhancing the mobile search and services
experience for our customers, and helping mobile operators, OEMs and
advertising partners access new revenues and differentiate their products in
this competitive mobile market."
The new Live Search applications will be available in the United States and
the United Kingdom to customers using Windows Mobile powered devices, a Java
version supports Nokia Series 40 and Series 60 devices, the Motorola RAZR/SLVR
family and assorted LG and Samsung devices. Live Search for mobile provides
Windows Mobile and Java customers the following capabilities:
- Category-based local searching. Live Search for mobile offers the new
option to search for local businesses, points of interest or services right
on a mobile device without any typing. Based on their location, users can
browse categories such as restaurants, hotels and accommodations, and
shopping. Searches return local results with address and telephone details
and provide easy options to save to contacts, map directions to or from,
search nearby, map all locations, or call. Customers can also enter specific
search terms to find information about a business listing, residential
listing or business topic, and with integrated contact information users are
able to send listing results to a friend.
- Maps and directions. Global positioning capabilities built into Live
Search for mobile enable users to search and explore routes from their
current location. Users can enter virtually any start and end point to
retrieve routes with turn-by-turn directions and display maps with road or
aerial views. For the best user experience, Live Search capabilities from
Microsoft use new Virtual EarthÃ¢â€žÂ¢ technology to provide rich, responsive
local searches with maps, directions and imagery; aerial imagery is
available for Windows Mobile customers.
- Traffic. Real-time traffic data is available for more than 25 U.S.
cities, including Boston, Chicago, Los Angeles, San Francisco, Seattle and
Washington, D.C. Traffic conditions are reported on local maps with simple
green, red and yellow gradients.
Customers interested in the Live Search for Windows Mobile and Live Search
for Java applications can go to http://mobile.search.live.com to view a complete
list of device availability and download the software for their device at no
cost. Users can easily download the Live Search client directly to their mobile
phone by going to http://wls.live.com on their phone's browser.
Live Search for mobile provides partners and advertisers with the opportunity
to create new revenue through demand for data plans and new devices as well as
mobile advertising. By providing highly relevant, location-based sponsored
content, Microsoft Live Search helps increase the value of mobile search for
consumers and advertisers. Local search is one of the top advertising platform
opportunities based on user interest; Microsoft is continuing its work to
provide the best local search experience for customers and partners.
Cheers ~ Arne