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3GSM LIVE: Microsoft announces Windows Live Search for Windows Mobile
Posted by Arne Hess - on Monday, 12.02.07 - 12:25:25 CET under 01 - 3GSM Live - Viewed 7269x
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Today at 3GSM World Congress 2007, Microsoft announced the commercial availability of new Windows Live services for mobile devices that provide search and communications capabilities to help people access their world of relationships, information and interests from their mobile device. Now available in the United States and the United Kingdom, Live Search for Windows Mobile provide customers with advanced local search and mapping capabilities on their mobile device.

Live Search is now available as a software client application on Windows Mobile. These Live Search application represent the latest innovation in mobile search from Microsoft, providing customers with fast, easy-way access to local listings and maps. New capabilities include a unique, category-based search, which virtually eliminates the need to type text into the phone; an option to "map all results" so several listings appear on the same map; aerial imagery; and local traffic status in selected U.S. cities. Live Search for Windows Mobile provides additional new capabilities including satellite imagery, GPS integration and the ability to send search results to a friend.

"People want to stay connected and informed wherever they are, and our aim is to deliver easy-to-use, familiar mobile services that keep people connected to the people and information they care about," said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. "Live Search for mobile and Windows Live for Windows Mobile are the latest examples of our commitment to enhancing the mobile search and services experience for our customers, and helping mobile operators, OEMs and advertising partners access new revenues and differentiate their products in this competitive mobile market."

The new Live Search applications will be available in the United States and the United Kingdom to customers using Windows Mobile powered devices, a Java version supports Nokia Series 40 and Series 60 devices, the Motorola RAZR/SLVR family and assorted LG and Samsung devices. Live Search for mobile provides Windows Mobile and Java customers the following capabilities:

  • Category-based local searching. Live Search for mobile offers the new option to search for local businesses, points of interest or services right on a mobile device without any typing. Based on their location, users can browse categories such as restaurants, hotels and accommodations, and shopping. Searches return local results with address and telephone details and provide easy options to save to contacts, map directions to or from, search nearby, map all locations, or call. Customers can also enter specific search terms to find information about a business listing, residential listing or business topic, and with integrated contact information users are able to send listing results to a friend.
  • Maps and directions. Global positioning capabilities built into Live Search for mobile enable users to search and explore routes from their current location. Users can enter virtually any start and end point to retrieve routes with turn-by-turn directions and display maps with road or aerial views. For the best user experience, Live Search capabilities from Microsoft use new Virtual Earthâ„¢ technology to provide rich, responsive local searches with maps, directions and imagery; aerial imagery is available for Windows Mobile customers.
  • Traffic. Real-time traffic data is available for more than 25 U.S. cities, including Boston, Chicago, Los Angeles, San Francisco, Seattle and Washington, D.C. Traffic conditions are reported on local maps with simple green, red and yellow gradients.

Customers interested in the Live Search for Windows Mobile and Live Search for Java applications can go to http://mobile.search.live.com to view a complete list of device availability and download the software for their device at no cost. Users can easily download the Live Search client directly to their mobile phone by going to http://wls.live.com on their phone's browser.

Live Search for mobile provides partners and advertisers with the opportunity to create new revenue through demand for data plans and new devices as well as mobile advertising. By providing highly relevant, location-based sponsored content, Microsoft Live Search helps increase the value of mobile search for consumers and advertisers. Local search is one of the top advertising platform opportunities based on user interest; Microsoft is continuing its work to provide the best local search experience for customers and partners.

Cheers ~ Arne


 
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