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3GSM LIVE: Microsoft signals it is intent on going mobile
Posted by Arne Hess - on Monday, 14.02.05 - 12:31:49 CET under 01 - General News - Viewed 9383x
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The Guardian today reports, that Microsoft signals it is intent on going mobile:

Microsoft will today make its biggest-ever pitch to persuade the world to use its mobile phones. The American software giant has signed a deal with Flextronics, the world's largest contract maker of handsets, to develop a new phone, code-named Peabody, which is aimed at the mass market.

Microsoft has been desperate to get into the mobile phone market for several years. Its handsets are sold by 67 networks in 48 countries but its share of the market has been limited by its high prices. It hopes the new phone will be more attractive to operators and is now looking for a major handset name that wants its brand on the phone.

Peabody, a slimmed down version of Microsoft's existing handset, the SPV, has the latest Windows software, Bluetooth and a camera installed.

Microsoft's launch two years ago was dogged by controversy and it fell out with its handset partner, Sendo.
The Birmingham-based firm pulled out of the deal at the last minute accusing Microsoft of sharing confidential technical information with far-eastern manufacturers.

Alan Hadden, president of the Global Mobile Suppliers As sociation, said: "The pieces are fitting into place: you have the network, you have the devices. The challenge now is what are customers going to go for?"

Companies such as Digital Bridges, the UK-based mobile games developer, will be trying to persuade the operators its applications will get customers to do more than just make calls. But Microsoft's John Starkweather, senior product manager for its mobile business, said: "The challenge is to look for the killer application ,especially in Europe where mobile penetration is so high."

Tonight at 6pm, Microsoft will host their press conference, I'm sure we will learn more there.

Cheers ~ Arne

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Posted by nojetlag on 14.02.05 - 13:09:06

Arne if you go to their booth, maybe you can ask them if there are deals coming with flat fee 3G data services, otherwise the smartest phone won't make sense. Data Synch at home I don't need a smart phone for it. Getting date on the road fast is cool but cool shouldn't cost more than 30 Euro a month. ;-)

Posted by Frank McPherson on 14.02.05 - 18:49:45

[1] I would be curious to know whether they plan on selling this handset direct, or via carriers. It seems to me they are their greatest barrier to entry.

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