France - Feb. 24, 2004 - Today at 3GSM World Congress 2004, Microsoft Corp.
announced a series of developments in its work with wireless industry partners
to deliver new business value to customers via world-class software and popular
services. These developments are expected to spur new customer experiences and
open the door to new revenue opportunities for mobile operators, device makers
and application developers.
"The desire to access wireless applications and services has finally hit the
mainstream," said Pieter Knook, senior vice president of the Mobile and Embedded
Devices Division at Microsoft." This profound perception shift presents an
opportunity for the wireless industry to raise the bar on the wireless
connectivity experience with the marriage of flexible software, compelling
services, sleek devices and reliable networks that move people to rethink the
way they communicate and access information and entertainment."
Speaking on a theme of "Enabling advanced, universal services," Knook will
deliver a keynote address on Wednesday, Feb. 25, in the Main Hall of the Palais
New Customer Experiences on the Horizon
At 3GSM World Congress, a world-class
device maker and a key mobile operator acknowledged the business advantages of
Microsoft Windows Mobile software for Pocket PCs and Smartphones to empower
mobile professionals and businesses looking to mobilize their work forces.
- Leading mobile operator acknowledges revenue opportunities. TIM, Italy's
largest mobile operator, joined more than 50 mobile operators and service
providers worldwide that have announced commitment to ship Windows
- Innovative new category of devices. Motorola Inc. unveiled two MotoPro
wireless devices tailored for enterprise and consumer markets:
- The Motorola MPx, featuring Microsoft Windows Mobile software, in a
never-before-seen form factor, brings real-time assistance to mobile
at work, on the road, at home and at play. The
MPx delivers the power of the office desktop and the ultimate e-mail
experience through a unique and compact dual-hinge design. This design
allows people to access information via a QWERTY keyboard in landscape
mode or touch screen with stylus while in portrait mode -
the MPx a legitimate "one-of-a-kind."
- The Motorola MPx 100 helps busy professionals manage work and
personal demands with one amazing device. Combining a familiar user
interface and radically enhanced candy bar design, the Motorola tri-band
GSM-GPRS device helps "detox the inbox" with easy-to-use e-mail,
messaging, media and Bluetooth connectivity.
In light of the growing popularity of Windows Mobile software among
business customers and the key concerns of this audience, Microsoft will
publish its Windows Mobile security white paper titled "Windows Mobile-Based
Devices and Security - Protecting Sensitive Business Information" to address
this subject. The white paper will be available online at
Microsoft Empowers Enterprises With New Services
To better connect
enterprises to their mobile work forces, Microsoft and Fenestrae, a
world-class provider of integrated messaging software, today unveiled plans
to deliver an outsourced Microsoft Exchange-based solution that enables
telecommunication and enterprise customers to deliver a range of
communications tools. The solutions allow desktop users of the Outlook
messaging and collaboration client to send short message service (SMS)
messages to mobile phones.
In addition, Microsoft's platform investments in real-time location
solutions will continue to empower more enterprises to deliver compelling
wireless services to their mobile work forces and the mobile operators that
connect them. The recent release of MapPoint Web Service 3.5 includes new
enterprise-specific capabilities and detailed street-level location
21 countries in Europe, North America and Brazil, paving the way for new
location services for more customers.
Mobile Content and Services Advance Consumer Experiences
the availability of its popular MSN services and multimedia offerings,
Microsoft continues to herald mobile innovation, opening the door to new
revenue opportunities for mobile operators that deliver compelling
experiences to their customers.
Customers of more than 60 mobile operators in more than 25 countries have
access to Microsoft's popular MSN Mobile service. As mobile operators look
to increase data usage across their networks by delivering differentiated
mobile Web services, Microsoft's investment in rich-client solutions such as
MSN Mobile and Pocket MSN will bring rich and familiar services -
including MSN Hotmail and MSN Messenger - to operators and, ultimately,
Furthermore, all Windows Mobile 2003-based devices fully support Windows
Media 9 Series for playback of digital media, including the ability to
transfer music from a PC to enjoy on the move. Because content encoded using
Windows Media 9 Series can be delivered using minimal bandwidth (half the
file size of MP3), mobile operators can maximize existing network capacity
while generating new revenue streams through digital music and video
Microsoft is exhibiting in Hall 1 at the Palais des Festivals, Stand A14,
and in the Microsoft Partner Zone in Hall 4. Microsoft also is participating
in several conference events
Also today Microsoft is holding its press conference from 10:10 to 11 a.m;
which I will join also.
Cheers ~ Arne