Microsoft is also helping deliver exciting entertainment services for mobile phones. Sir Richard Branson, founder of the Virgin Group of companies, joined Ballmer via a video message broadcast on stage to the world's first DAB-IP enabled Smartphone from HTC Corp. In the message Sir Richard announced that Virgin Mobile will be the first mobile operator to sign up for the new BT Movio broadcast digital TV and radio service, which is built with Windows Media technology and works with Windows Mobile-based Smartphones. This will make Virgin Mobile customers the first in Europe to have live digital TV on their mobile phones.
"Mobile TV marks the beginning of a new epoch for our industry and the
Virgin Mobile tellyphone is something I know consumers are really excited
about," said Sir Richard, founder of the Virgin Group of companies.
"Everyone watches TV these days, and being able to watch your favorite
programs on your mobile while on the go will soon be as natural as watching
TV in your living room today."
Virgin Mobile will offer the broadcast service on a limited exclusive basis
to its customers later this year. Virgin Mobile customers that subscribe to the
service will have access to a wide range of digital TV content and more than 350
digital radio stations broadcast 24 hours a day.
Cheers ~ Arne