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3GSM LIVE: Virgin Mobile first to deliver Live Mobile TV With BT Movio and Microsoft technology
Posted by Arne Hess - on Tuesday, 14.02.06 - 14:32:31 CET under 02 - Windows Mobile News - Viewed 10044x
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Microsoft is also helping deliver exciting entertainment services for mobile phones. Sir Richard Branson, founder of the Virgin Group of companies, joined Ballmer via a video message broadcast on stage to the world's first DAB-IP enabled Smartphone from HTC Corp. In the message Sir Richard announced that Virgin Mobile will be the first mobile operator to sign up for the new BT Movio broadcast digital TV and radio service, which is built with Windows Media technology and works with Windows Mobile-based Smartphones. This will make Virgin Mobile customers the first in Europe to have live digital TV on their mobile phones.

"Mobile TV marks the beginning of a new epoch for our industry and the Virgin Mobile tellyphone is something I know consumers are really excited about," said Sir Richard, founder of the Virgin Group of companies. "Everyone watches TV these days, and being able to watch your favorite programs on your mobile while on the go will soon be as natural as watching TV in your living room today."

Virgin Mobile will offer the broadcast service on a limited exclusive basis to its customers later this year. Virgin Mobile customers that subscribe to the service will have access to a wide range of digital TV content and more than 350 digital radio stations broadcast 24 hours a day.

Cheers ~ Arne


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