Not too important and necessary for countries with cheap data flat rates and fast 3G networks, today Facebook launched another way for people to access Facebook anytime, anywhere: 0.facebook.com. A new mobile site that includes all of the key features of Facebook but is optimized for speed. It initially is available through more than 50 mobile operators in 45 countries and territories with zero data charges. Yet when using the mobile Internet, people around the world are still facing two main challenges: sometimes the experience is too slow to be fun and the cost of data plans and understanding them can be daunting.
Therefore, Facebook has designed 0.facebook.com to help solve these two barriers. In collaborating with operators from around the world, this new mobile site with two main attributes:
- Speed - It's fast: 0.facebook.com includes all the key features of Facebook's standard mobile site m.facebook.com. Users can update their status, view their News Feed, like or comment on posts, send and reply to messages, or write on their friends' Wall just as they do on Facebook.com. Rather than making photos viewable on 0.facebook.com, Facebook put the photos one click away so they don't slow down the experience. However, and that's a downside, users can still view any photos on Facebook but in this case the regular data fees will apply.
- It's free - Thanks to the help of mobile operators Facebook collaborated with, people can access 0.facebook.com without any data charges. Using 0.facebook.com is completely free. But users have to pay for data charges when they view photos or when they leave 0.facebook.com to browse other mobile sites. Nevertheless, a notification page will appear, if a user will click to view a photo or browse to another mobile site, to inform and confirm that they will be charged if they want to leave 0.facebook.com
0.facebook.com is launched in partnership with more than 50 mobile operators around the world, as listed on Facebook's blog. In any case, please note that the zero-rated charging doesn't apply to Facebook apps as available for Windows Mobile, Android and webOS nor does it apply in international roaming.
Cheers ~ Arne