Remember fring, which was the first video telephony service for Android? Well, it was back in 2008 when I visited them in their Israel headquarter and as time goes by today GENBAND, a US-based developer of multimedia and cloud communications solutions, announced it has acquired fring's Over-the-Top (OTT) mobile IP communications service, which works across all major smartphone platforms. The acquisition of the fring consumer multimedia IP communications solutions expands GENBAND's cloud portfolio for the consumer market. Through a white-label service that includes capabilities for mobile group video chat, 2-way video chat, voice-only calls and text chat, GENBAND's integration.
GENBAND's fring solution is said to be an attractive option for mobile operators and MVNOs, offering them an easy-to-use OTT mobile service of their own to effectively compete with disruptive offerings. The advanced OTT solution reduces roaming costs for subscribers by moving voice and video sessions away from radio access networks and routing them over the Internet, where interconnection and call completion economics are more attractive.
Anyway, the most interesting part is that for now, GENBAND has no plans to end the end-user offer, as available - for instance - for Android. We reached out to GENBAND and Brad Bush, EVP and Chief Marketing Officer told us that "GENBAND is keeping fring intact, and will continue to support current users and organic growth of this viral application. The transfer of ownership to GENBAND will not disrupt the current service or negatively impact the tens of millions of current subscribers."
Definitely good news that it won't fade away for now but let's see how long fring will finally be available for consumers.
Cheers ~ Arne