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AD-REVENUE: The Music Industry wants its cut of search results and ads
Posted by Arne Hess - on Tuesday, 11.10.05 - 21:59:14 CET under 09 - Thoughts - Viewed 9506x
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Now that's what I call "creative" but hey, if the music industry would fire all their lawyers and would fill up half of this with new product and business development managers to develop new sales strategies, the music industry would be healthier and users and the rest of the industry would has half of the stress.
If I read the latest article from Newsweek, I'm becoming more and more annoyed about the music industry and yes, I'm also speechless:

[...] Consider the latest idea from the business suite at Warner Music Group, which is rummaging like the rest of the industry for new sources of revenue: when search engines like Google formally launch their new video-search sites, Warner Music wants a cut of the cash the sites would reap from selling ads next to search results. So if you type in "Madonna'' - a Warner act - at the Google Video site (now in its test phase), and the results are accompanied by ads, Warner wants a share of those ad dollars as well as payment for any Madonna videos that are streamed or sold, according to a senior Warner insider who wasn't authorized to speak on the record, adding that the label has approached Google about the idea. Warner Music declined official comment. A Google spokesman wouldn't comment on any talks with record labels, but did say the company believes music companies should profit from their content. Generally, "that's what we are working on,'' the spokesman said. "We are in the early stages now." [...]

Are they going completely nuts now or what? But hey, I also want 50 % of all ads, Google, Yahoo! and MSN shows on their results pages, if the::unwired appears there also.

Cheers ~ Arne


 
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