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ADS: Googles Content Targeted Banners and Towers on PPCW.Net
Posted by Arne Hess - on Monday, 17.03.03 - 11:03:00 CET under 06 - Site News - Viewed 6842x
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Like many website, also PPCW.Net needs banners ads to pay for the web server, online costs and a little bit more. With Tribal Fusion I found a superb partner in selling my banner space to them and they handle all the advertisers and not only this, the ads are mostly pretty focused to the topics of PPCW.Net anyway. However, during the past days you might have recognized this kind of gray banners and towers which aren't so fancy and colorful but with a gray background only, blue links and black texts? Also this is advertising, powered by Googles recently announced new "Content-Targeted Advertising" program which is an extension of the company’s AdWords program.

With this new program, Google identifies the meaning of a Web page and then automatically places relevant ads; since this is a trial, advertisers will be able to place their campaigns on some of Google's partner sites now.

I'm proud to be part of this trial, together with Tribal Fusion, and therefore you find this kind of banners or towers on PPCW.Net now:

As PPCW.Net is recognized by Google as Pocket PC and Wireless site, most of the ads you get displayed there are really Pocket PC and/or Wireless related ads, maybe really worth to give it a visit.
Personally I often oversight banners on sites but this might be really a great way to display real site and interests related and therefore valuable ads to site visitors. And don't worry, Google isn't tracking you but PPCW.Net to get a clue what the site content is about (which it does anyway to index it for the search engine). So have a look on that ads here on PPCW.Net, maybe you find something interesting for you - I already found something. Well, it's more or less the first time ads gave me a real additional value!

Cheers ~ Arne


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