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ADVERTISING: HTC co-brands with T-Mobile (or vice versa?)
Posted by Arne Hess - on Thursday, 01.11.07 - 18:12:32 CET under 01 - General News - Viewed 14400x
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Until last year, HTC was known as an ODM manufacture only - manufacturing the old Compaq iPAQs, Palm Treos, O2 Xdas/T-Mobile MDAs and SDAs/Vodafone VPAs and VDAs, etc. but anytime later, someone in Taiwan decided that there is more money to make with its own brand. And therefore the HTC ODM brand was redesigned to a consumer brand (not a first tier brand yet but on a good way).
However, so far HTC was somewhat shy when it came to advertising its own brand, except some online campaigns (as you also see running on the::unwired) and some limited print-campaigns but it seems to change now.

Last weekend, I've spotted a campaign on the Munich airport and as we know, airport campaigns are reaching millions of travelers and costs some bucks. So if a company decides to go public on such a hot spot, it must take the brand-building serious:

Sorry for the QVGA resolution, it was 3am when I shot the photo and I forgot to change the resolution on my (non-HTC) Windows Mobile smartphone. But basically you can imagine on the photo above in the upper left corner the HTC logo with the T-Mobile logo in the lower left corner, both together advertising the T-Mobile MDA Touch on a black/green HTC-look alike background - asking you if "you still remember your first Touch"

So what do you think? Have you spotted HTC ads as well? Let us know (maybe you have snapped even better photos).

Cheers ~ Arne


 

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Comments
Posted by Urban Strata on 01.11.07 - 20:31:01

HTC has been co-branding with US operators for several months now, particularly with AT&T, T-Mobile and Sprint. Below is a photo I snapped of an airplane tray back in mid-August (United Airlines flight from New York City to Boston). At that time, I was stunned to see HTC's logo on the top of every tray in a 200-seat airplane!

http://www.urbanstrata.com/temp/htc-tray.jpg

Posted by Arne Hess on 02.11.07 - 13:06:58

Wow, thanks for sharing. Pretty impressive - equipping a whole airplane with such an ad (BTW - never seen tray ads in Europe (Lufthansa) so far) seems to be cost intensive. On the other hand it only makes sense if the airline provides drinks and snacks, otherwise I would never open the tray...
But it looks like the co-branded ads are coming to Europe as well now... Anyone else have seen any HTC ads anywhere?

Posted by MAK on 03.11.07 - 22:00:27

Yup there's been a lot of HTC branded ads here in Paris (France..). In the subway hallways mainly and big digital billboards (owned by Viacom) next to some highways.
Unfortunately I don't have pictures sad

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