last year, HTC was
known as an ODM manufacture only - manufacturing the old Compaq iPAQs, Palm
Treos, O2 Xdas/T-Mobile MDAs and SDAs/Vodafone VPAs and VDAs, etc. but anytime
later, someone in Taiwan decided that there is more money to make with its own
brand. And therefore the HTC ODM brand
was redesigned to a consumer brand (not a first tier brand yet but on a good
However, so far HTC was somewhat shy when it came to advertising its own brand,
except some online campaigns (as you also see running on the::unwired) and some
limited print-campaigns but it seems to change now.
Last weekend, I've spotted a campaign on the Munich airport and as we know,
airport campaigns are reaching millions of travelers and costs some bucks. So if
a company decides to go public on such a hot spot, it must take the
Sorry for the QVGA resolution, it was 3am when I shot the photo and I forgot
to change the resolution on my (non-HTC) Windows Mobile smartphone. But
basically you can imagine on the photo above in the upper left corner the HTC
logo with the T-Mobile logo in the lower left corner, both together advertising
the T-Mobile MDA
Touch on a black/green HTC-look alike background - asking you if "you still remember your first Touch"
So what do you think? Have you spotted HTC ads as well? Let us know (maybe
you have snapped even better photos).
Cheers ~ Arne