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ALLIANCE: HTC and Reliance Communications join to promote Windows Mobile in India
Posted by Arne Hess - on Thursday, 20.03.08 - 08:47:53 CET under 01 - General News - Viewed 14778x
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HTC Corporation and Reliance Communications, India's largest integrated telecom service provider, today announced a strategic alliance to promote next generation CDMA devices in India. The announcement marks HTC's foray into the fast growing CDMA market in India, and reiterates the strategic focus of Reliance Communications to offer a wider range of world-class PDA devices on the CDMA platform for its high-end data usage customers.
In line with this, HTC and Reliance Communications also announced two new Windows Mobile phones - the HTC P3000 Windows Mobile Professional smartphone and the HTC S720 Windows Mobile Standard smartphone.

"The alliance with HTC is in line with our strategic intent to provide the latest, top-of-the-line, data enabled high end devices to Reliance customers", said Mr. S.P.Shukla - President, Reliance Communications. "Our partnership with HTC is an important part of our data strategy to empower the customer with email, internet and data applications on the move as well as consolidate our range of PDA devices with entertainment enabled options of HTC devices for the fast growing top end Individual and Business customer segments", he added.

Under the alliance, HTC's world-class CDMA handsets will be exclusively provided on Reliance Communication's state-of-the-art wireless network providing high quality voice, data and video communication across 15,000 towns and 6 lakh Indian villages, seamless data connectivity with 100 % data enabled base stations and high speed mobile internet access on CDMA 1X technology. With over a decade of experience designing innovating smart phone solutions, the HTC CMDA product-line in India, starting with the HTC P3000 and HTC S720, will offer a robust line-up of services and applications for high-end mobile users.

"The partnership with Reliance Communications further strengthens HTC's commitment to serve the growing demands of Indian consumers. With the introduction of the HTC P3000 and HTC S720, customers will soon have access to these innovative CMDA devices," said Mr. Peter Chou, CEO & President, HTC. "Merging HTC's innovative devices with Reliance's network will enable customers to experience cutting-edge mobile Internet connectivity on the go."

Mr. Amajit Gupta Director Communication and Media segment, Microsoft India commented, "HTC has the largest portfolio of Window's Mobile enabled smartphones in India and we are excited about the two new additions to the family - the HTC P3000 and HTC S720. Already, smartphones are being viewed as both mobile consumer Internet devices as well as imperative business productivity tools. We are confident that with the added line up of business applications, the inherent power delivered by Windows Mobile, and the value proposition of the Reliance CDMA network, the devices will bring further maturity into the rapidly growing Smartphone market in India."

To promote this first-of-a-kind data-capable CDMA handset devices, Reliance Communications will provide to it customers a choice of two internationally successful HTC handset models - the HTC P3000 and the HTC S720 which will be available by end March, 2008, at all Reliance Mobile World and leading HTC Authorized Resellers across the country at a market-operating price of Rs. 16,500 and Rs. 19,500 respectively.

Cheers ~ Arne

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